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Indiafirst Life Insurance

Assistant Manager - Social Media

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Job Description

3-6 years in Social Media Management, Digital Marketing, Brand Communication or Online

Reputation Management.

Prior experience in agency management and stakeholder coordination is a plus

Experience in BFSI / Insurance / Banking / Financial Services is preferred.

Hands-on experience of Social Media Platforms is a must.

Act as the primary SPOC for the social media agency, managing all communication, briefs, and

deliverables.

Manage the social media content calendar, ensuring alignment with brand and business priorities.

Coordinate with internal stakeholders (Brand, Product, HR, Customer Experience, Sales) to

gather inputs for content and campaigns.

Ensure timely execution of campaigns, topical content, and always-on communication.

Act as the primary SPOC for the ORM agency, overseeing day-to-day reputation management.

Review ORM reports and cascade relevant details to respective departments.

Work closely with Compliance and Legal teams to ensure all social media content is approved

before publishing.

Monitor social media performance and share insights, learnings, and recommendations with

stakeholders.

Track industry trends, competition, and emerging formats to continuously improve content

strategy.

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Job ID: 151115735