Assistant Manager - Social Media & Brand Management

Main Priorities

Develop short- and long-term cross-channel marketing plans to drive effective brand & social media campaigns.

Oversee the management and presence of Aviva India's social platforms including Facebook, Instagram, Twitter, and LinkedIn, and manage end-to-end implementation of social media campaigns in line with marketing strategies.

Curate and deliver brand, topical, product, and regulatory campaigns via statics, videos, GIFs, reels, and brand marketing collaterals like brand films, AVs, e-mailers, brochures, standees, flyers, etc.

Design and manage creative & content deliveries for ad campaigns across all paid digital channels like affiliates, media buying platforms, GDN, Search, OTT, Social, YouTube, etc.

Monitor trends in media and drive breakthrough results via creative deliveries in key KPIs such as engagement, impressions, reach, and leads, with a focus on last-mile conversions.

Conduct optimizations, traffic analysis, and keyword analysis with the performance marketing team to benchmark and measure the impact of organic and paid social campaigns for incremental growth.

Work closely with creative & content agenciesprovide briefs and inputs to ensure visuals, copy, and concepts align with brand and regulatory guidelines.

Regularly share insights from social media monitoring with allied marketing teams (online sales, performance, etc.) to help refine strategies and align with organizational goals.

Collaboratively develop Brand and Social Media Strategy, driving holistic engagement targets for all internal and external brand activities and allied marketing communications.

Lead the Content Marketing agenda including website blogs, SEO articles, Quora responses, infographics, videos, e-brochures, vernacular translations, etc.

Supervise creative and content agency teams and facilitate vendor management with trackers, SOPs, contracts, compliance filings, etc.

Monitor Online Reputation Management, supervise agency efficiency, and report any instances to the customer service teams within agreed TATs.

Qualifications

Management graduate with a specialization in Marketing from a premier MBA institute/university.

Skills / Knowledge

Knowledge of the Indian financial services industry.

Advanced project management skills to carry out multiple tasks to their logical conclusion.

Knowledge of leading practices in Marketing across industries.

Strong networking and influencing skills.

Strong negotiation and relationship management skills.

Experience

57 years of experience in brand management and marketing, preferably in the financial services industry.

Experience in media planning and managing agencies/external suppliers.

Operational experience supervising/managing direct and tele-marketing activities.

Prior experience using digital media for building the brand.

Preferably experience working in a multicultural, fast-paced, and evolving environment.