Position: Asst. Manager & Senior Manager – Marketing & Outreach
Location: Amity University Patna
About the Role
Amity University Patna is seeking a dynamic, result-oriented, and experienced professional for the role of AM and SM– Marketing & Outreach. The incumbent will be responsible for driving student admissions through strategic marketing initiatives, institutional outreach, relationship management, and brand-building activities across Bihar and neighboring regions.
Key Responsibilities
- Develop and execute marketing and outreach strategies to achieve admission targets.
- Build and maintain strong relationships with schools, colleges, coaching institutes, corporates, and educational partners.
- Plan and conduct seminars, career counseling sessions, workshops, education fairs, and promotional events.
- Identify new markets and develop strategies to increase student enrollments.
- Coordinate with the Admissions Team to ensure effective lead generation and conversion.
- Manage field marketing activities and oversee regional outreach campaigns.
- Build partnerships with schools, educational consultants, NGOs, and government organizations.
- Monitor marketing budgets and ensure optimum utilization of resources.
- Analyze campaign performance and prepare periodic MIS and performance reports.
- Coordinate with the Digital Marketing, Branding, and Communications teams for integrated campaigns.
- Lead, mentor, and monitor the performance of the outreach team.
- Ensure consistent brand visibility and positive representation of the University.
Eligibility Criteria
- Master's Degree in Marketing, Management, Business Administration, or a related discipline.
- MBA (Marketing) preferred.
- 6–15 years of relevant experience in Marketing, Business Development, Admissions, Outreach, or Institutional Relations, preferably in the higher education sector.
- Proven experience in achieving admission and business development targets.
- Strong network within the education ecosystem will be an added advantage.
Required Skills
- Excellent communication and presentation skills.
- Strong leadership and team management abilities.
- Relationship management and stakeholder engagement.
- Strategic planning and execution.
- Market analysis and business development.
- Event planning and coordination.
- Proficiency in MS Office, CRM tools, and reporting.
- Willingness to travel extensively.
Key Competencies
- Leadership
- Result Orientation
- Negotiation & Influencing Skills
- Analytical Thinking
- Relationship Building
- Problem Solving
- Decision Making
- Customer-Centric Approach
Preferred Industry
- Higher Education
- Universities
- Educational Institutions
- EdTech
- Academic Consulting
