Assistant Manager - Sales Training

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company's brand portfolio includes India's most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company's portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India's most preferred premium denim brands, while Reebok – transitioned under the Company's management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

Role Overview

We are looking for a passionate and dynamic Sales Trainer to enhance the selling capabilities of retail teams across Louis Philippe stores. The ideal candidate will be responsible for designing and delivering impactful training programs focused on sales excellence, customer engagement, grooming standards, and premium retail experience.

Key Responsibilities

• Conduct induction and onboarding training for new retail associates and store teams.

• Deliver sales and product training aligned with Louis Philippe brand standards and customer experience expectations.

• Coach teams on premium selling techniques, cross-selling, upselling, and customer relationship management.

• Train store staff on product knowledge, styling, visual merchandising basics, and brand communication.

• Conduct regular store visits to evaluate training effectiveness and identify skill gaps.

• Monitor sales performance metrics and recommend training interventions to improve productivity.

• Develop engaging training modules, role plays, presentations, and learning activities.

• Collaborate with retail managers to drive sales targets through capability enhancement initiatives.

• Ensure adherence to grooming, service etiquette, and operational standards across stores.

• Support seasonal launches, promotional campaigns, and new collection briefings.

Qualification and Work Experience

• Bachelor's degree in Business, Retail Management, Marketing, or related field.

• 3–7 years of experience in retail sales training, preferably in premium fashion, apparel, or luxury retail.

• Strong understanding of retail operations and customer service excellence.

• Excellent communication, presentation, and interpersonal skills.

• Ability to motivate and influence frontline retail teams.

• Proficiency in MS Office and training tools/presentations.

• Willingness to travel across store locations as required.