Assistant Manager – Sales
Location: Calicut, Kerala | Experience: 5–8 Years
Reports to : Head of commercial Marketing
About the Role:
Established Plantations Group of private LTD & Farms is seeking a dynamic sales professional to drive market expansion for its premium fresh produce and specialty coffee portfolio. The role focuses on acquiring and managing high-value B2B clients, including premium retailers, gourmet food businesses, luxury hospitality brands, and specialty coffee buyers.
Key Responsibilities:
- Drive sales of premium fresh produce and specialty coffee across target markets.
- Design, scale, and monitor day-to-day commercial pipelines ensuring that premium polyculture products (Mangosteen, Avocados, Rambutan, Grapefruit) move from the Western Ghats/Ooty estates to target retail shelves and culinary tables within a strict 24-hour window.
- Develop and manage relationships with high-end retailers, hospitality partners, and specialty coffee roasters.
- Ensure seamless farm-to-customer delivery through coordination with operations and logistics teams.
- Conduct product presentations, tastings, buyer meetings, and contract negotiations.
- Build sales pipelines, generate forecasts, and achieve premium revenue targets.
- Protect and enhance brand value through effective premium pricing strategies.
Required Skills & Experience:
- 5–8 years of B2B & B2C sales experience in specialty coffee, gourmet foods, premium fresh produce, FMCG, luxury retail, consumer goods ecosystems. .
- Strong client acquisition, account management, and negotiation skills.
- Understanding of supply chain, cold-chain logistics, and perishable product sales is preferred.
- Willingness to travel across key markets as required.
Key Success Metrics:
- Premium account acquisition and retention.
- Revenue growth and premium price realization.
- Timely execution of farm-to-market sales operations.
