Assistant Manager – Sales(Lubumbashi - DRC)

Designation

Assistant Manager – Sales

Location

Lubumbashi, DRC

Territory

Lubumbashi, Kolwezi, and surrounding areas

Department

International Business / Exports

Reporting To

Country Head – DRC, based in Kinshasa

Business Focus

Goel Power products, primarily Kirloskar-branded diesel generator sets and associated power generation products

Educational Qualification

B.E. / B.Tech. in Electrical or Mechanical Engineering

Experience

5–7 years in sales and/or service of diesel generator sets, capital equipment, or power generation products

2. Job Objective

To establish, develop, and expand Goel Power Engineers LLP's business in Lubumbashi, Kolwezi, and surrounding areas of the Democratic Republic of Congo, with a primary focus on marketing and selling Kirloskar-branded diesel generator sets.

The Assistant Manager – Sales will be responsible for conducting market research, identifying business opportunities, developing customer relationships, supporting sales distributors, and strengthening the local sales and after-sales service infrastructure.

The incumbent will work closely with the Country Head – DRC, based in Kinshasa, and local distributors to increase market penetration, generate sales enquiries, develop local sales teams, and establish reliable service facilities.

The position requires a technically competent and commercially oriented professional who can independently develop business opportunities, guide distributors, and contribute to the long-term growth of Goel Power in the southern DRC market.

3. Key Roles and Responsibilities

A. Market Research and Business Development

1. Conduct a comprehensive market analysis of the diesel generator set industry in Lubumbashi, Kolwezi, and surrounding areas.
2. Assess market size, demand potential, customer requirements, growth opportunities, and the competitive landscape.
3. Identify major competing DG set brands and analyse their product ranges, pricing, market positioning, distributor networks, and after-sales service capabilities.
4. Study prevailing market prices, customer preferences, technical requirements, and relevant import and business regulations.
5. Identify potential customers and business opportunities in the following sectors:

• Mining and mineral processing industries
• Copper and cobalt mining operations
• Industrial and manufacturing units
• Construction and infrastructure projects
• Commercial buildings and real estate
• Hotels and hospitality establishments
• Hospitals and healthcare facilities
• Banks and financial institutions
• Telecom and communication infrastructure
• Warehouses and logistics facilities
• Agriculture and agro-processing industries
• Government and institutional projects

1. Identify upcoming and ongoing mining, industrial, infrastructure, and commercial projects requiring diesel generator sets.
2. Develop a database of end users, consultants, EPC contractors, mining companies, project developers, and procurement agencies.
3. Prepare a detailed market assessment report covering demand by KVA range, competitor pricing, target customer segments, major projects, and business potential.
4. Support the Country Head in developing a market-entry and growth strategy for the assigned territory.

B. Sales Development and Revenue Generation

1. Generate sales enquiries for Goel Power products, with particular emphasis on Kirloskar-branded diesel generator sets.
2. Identify and develop new customers across mining, industrial, commercial, infrastructure, and institutional segments.
3. Build relationships with mining companies, contractors, consultants, EPC companies, project developers, and end users.
4. Conduct regular customer visits to understand power requirements, identify upcoming projects, and generate business opportunities.
5. Coordinate with customers and distributors to understand DG set sizing, load requirements, technical specifications, and application needs.
6. Prepare and follow up on quotations in coordination with the distributor and the Goel Power team.
7. Support commercial negotiations and work towards converting enquiries into confirmed orders.
8. Maintain an updated sales pipeline covering new enquiries, quotations, follow-ups, expected orders, and lost opportunities.
9. Prepare monthly sales forecasts and work towards achieving targets assigned by the Country Head – DRC.
10. Monitor competitor activities and recommend appropriate sales strategies to improve market penetration.
11. Develop opportunities for spare-parts sales, maintenance contracts, and other associated power generation products.

C. Development and Support of Sales Distributors

1. Work closely with existing sales distributors and support the identification of additional distributors wherever required.
2. Guide distributors in developing their local sales teams to improve customer coverage and sales productivity.
3. Assist distributors in defining sales territories, target customer segments, sales responsibilities, and individual targets.
4. Help distributors recruit and train sales executives with suitable technical and commercial capabilities.
5. Train distributor sales personnel on:

• Goel Power and Kirloskar brand positioning
• Product range and technical specifications
• DG set sizing and applications
• Customer requirement identification and load assessment
• Competitor comparison and product differentiation
• Quotation preparation and sales follow-up
• Commercial negotiation and order conversion

1. Conduct joint customer visits with distributor sales teams to develop major accounts and close business opportunities.
2. Help distributors develop relationships with mining companies, industrial customers, contractors, consultants, and other key stakeholders.
3. Review distributor sales performance and recommend corrective measures to improve enquiry generation and order conversion.
4. Establish regular sales review meetings and reporting mechanisms with distributors.
5. Encourage distributors to maintain an active customer database and a structured sales pipeline.

D. Development of After-Sales Service Infrastructure

1. Work with existing service distributors and identify suitable service partners to strengthen after-sales support in Lubumbashi, Kolwezi, and surrounding areas.
2. Guide service distributors in establishing professional service workshops with adequate tools, equipment, and technical infrastructure.
3. Assist distributors in recruiting and developing local service engineers and technicians.
4. Support the development of service capabilities for:

• DG set installation and commissioning
• Preventive maintenance
• Breakdown maintenance and troubleshooting
• Warranty service and claim coordination
• Spare-parts identification and supply
• Customer complaint resolution
• DG set inspection and performance assessment

1. Coordinate technical training for service personnel on Kirloskar engines, DG set systems, and associated equipment.
2. Help establish service response procedures, escalation mechanisms, preventive maintenance schedules, and complaint tracking systems.
3. Monitor service response times, customer satisfaction, repair quality, and complaint resolution.
4. Coordinate with the Country Head and Goel Power's technical team in India for technical assistance, spare-parts requirements, and complex service issues.
5. Help distributors develop adequate inventories of fast-moving spare parts and essential service consumables.
6. Support the development of maintenance contracts and recurring service business.
7. Give particular attention to mining and industrial customers, where equipment reliability and timely service are critical.

E. Customer Relationship Management

1. Develop and maintain strong relationships with key customers in Lubumbashi, Kolwezi, and surrounding industrial areas.
2. Regularly visit existing and prospective customers to understand their operational requirements and future power generation needs.
3. Identify customer dissatisfaction, service issues, and competitive threats and coordinate appropriate corrective action.
4. Ensure timely coordination between customers, distributors, and the Goel Power team in India.
5. Support distributors in resolving technical and commercial issues affecting customer satisfaction.
6. Develop long-term relationships to increase repeat business and strengthen customer loyalty.
7. Maintain an updated database of key accounts, customer contacts, project developments, and business opportunities.

F. Marketing and Brand Development

1. Promote Goel Power and Kirloskar-branded DG sets across the assigned territory.
2. Coordinate product presentations, customer meetings, technical seminars, and other local marketing activities.
3. Support distributors in preparing and using product catalogues, technical documentation, and marketing materials.
4. Identify opportunities to participate in mining, industrial, and infrastructure exhibitions and business events.
5. Improve brand visibility through regular customer visits and engagement with relevant industry stakeholders.
6. Collect customer feedback and market intelligence to support product positioning and business development strategies.

G. Reporting and Coordination

1. Report directly to the Country Head – DRC, based in Kinshasa.
2. Submit regular reports covering:

• Customer visits and new business opportunities
• Sales enquiries and enquiry pipeline
• Quotations submitted and order conversion
• Monthly sales performance and forecasts
• Competitor activities and market developments
• Distributor performance and sales-team development
• Service-network development and workshop readiness
• Customer complaints and service issues
• Major mining, industrial, and infrastructure projects
• Spare-parts requirements and inventory planning

1. Maintain an updated database of customers, consultants, distributors, competitors, and major projects.
2. Coordinate with the Country Head on pricing, sales targets, distributor development, and business strategy.
3. Coordinate with Goel Power's India team for technical clarifications, quotations, product documentation, and order execution.