Assistant Manager - Retention Marketing

What would you be doing

• Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc.
• Build, execute & optimize user journeys for user-driven actions.
• Coordinating with the creative team to build assets & content for lead nurturing across different channels.
• Develop templates & tools for enabling the sales team.
• Build a repository of learner testimonials video+text
• Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement.

What are we looking for

• 2-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage

Competency

Working with various stakeholders across multiple teams (including product,

tech, marketing, etc) and managing multichannel marketing campaigns

Monitoring performance of each channel-Notification, Email & SMS, and

customer cohorts and taking surgical actions

Performing analysis like sales funnel analysis, content effectiveness measurement,

etc. to improve the effectiveness of CRM channels

Develop insights and identify opportunities to drive revenue growth

Develop and implement new strategies to drive objectives like lead

nurturing, cross-selling, and upselling

Lead Content Development efforts to improve CRM activities

effectiveness

Creating periodic reports and preparing decks for reviews

Conduct market research to follow trends and competition

Location: Gurgaon