Job Title: Assistant Manager - PR
Location: Hyderabad, India
Department: Marketing and Communications Team
Reports To: Senior Associate Director, Marketing and Communications
Experience Required: 46 years in Public Relations
About Us
The Indian School of Business (ISB) is one of the top business schools in India, globally recognized for its excellence in education. We aim to develop future business leaders who drive innovation and societal change. The Assistant Manager in PR will play a key role in helping to shape the school's public image and stakeholder engagement strategy.
Key Responsibilities
- Assist in developing and implementing the overall public relations strategy for the school.
- Maintain and build strong media relationships across national and regional outlets (print, digital, and broadcast).
- Pitch stories proactively to secure high-impact media coverage for key initiatives, programs, and personalities from the school.
- Write and edit press releases, media advisories, briefing documents, leadership quotes, op-eds, speeches, newsletters, FAQs and media kits.
- Organise and manage press briefings and campus media visits.
- Support PR planning, media coordination and media coverage for school events, faculty achievements, research publications, and student success stories.
- Monitor media coverage and create periodic reports with insights and recommendations.
- Support crisis communication efforts, ensuring consistent and accurate messaging.
- Work closely with marketing, admissions, alumni, and other teams to ensure message alignment.
- Manage PR agency relationships and ensure deliverables are met on time and within budget.
- Assist in managing the school's online presence on platforms like LinkedIn, Twitter, and Instagram for PR-related activities.
- Stay updated with trends in higher education and media to leverage timely PR opportunities.
Qualifications and Requirements
- Bachelor's or Master's degree in Public Relations, Communications, Journalism, or related field.
- A Master's degree (MBA) is a plus.
- 46 years of experience in a PR role, preferably in the education, corporate, or media sectors.
- Excellent written and verbal communication skills in English. Proficiency in Hindi and/or other regional languages is a plus.
- Strong media network and experience in organizing press events.
- Ability to work under pressure, manage multiple projects, and meet deadlines.
- Knowledge of PR tools (e.g., Meltwater, Cision, or similar) and social media platforms.
What We Offer
- Opportunity to work with one of India's top-tier business schools.
- A collaborative work environment with exposure to national and international media.
- Professional development and growth opportunities.
- Competitive salary and benefits.
