Quantitative Analysis: Perform detailed analysis of TV viewership for Star Vijay, Vijay Super, and Tamil portfolio channels using YUMI and RLD datasets.
Trend Identification: Identify audience trends, regional patterns, and growth opportunities through BI dashboards and quantitative research tools.
AI & Automation Support: Assist in the development of AI-driven analytical tools and movie scheduling automation to optimize programming decisions.
Reporting & Insights: Prepare and present actionable reports and insights to internal teams, finance, commercial stakeholders, and production partners.
Stakeholder Engagement: Collaborate with cross-functional teams to translate data into clear, actionable business and programming strategies.