Job Description
Essential Functions
JOB DESCRIPTION
Brand Strategy & Planning: Develop brand plans with measurable KPIs, long-term strategies, and competitive landscape assessments.
Portfolio & Lifecycle Management: Manage product lifecycle from pre-launch to post-patent; execute lifecycle extension initiatives.
Market Insights & Business Analytics: Leverage data, research, and physician insights for strategy optimization.
Stakeholder & KOL Engagement: Build relationships with oncologists/KOLs; support CMEs, advisory boards, and medical education.
Promotional Excellence: Create innovative, compliant promotional campaigns across digital, in-clinic, and scientific platforms.
Additional Responsibilities
Execute brand strategies in alignment with field force.
Design & implement integrated marketing campaigns.
Manage agencies/vendors for impactful initiatives.
Track brand performance and recommend corrective actions.
Manage promotional budgets with optimal allocation.
Enable sales team with insights, scientific updates, and tools.
Conduct regular field visits for customer feedback and execution insights.
Support collaborations with oncologists, medical societies, and cancer care centres
Education
QUALIFICATIONS
Bachelor's degree in Pharmacy, Life Sciences, or related field.
MBA in Marketing (Tier 1 B-School preferred, though not mandatory).
Experience
23 years in Product Management (Oncology preferred; specialty therapy areas considered).
Skills
Prior MNC experience strongly preferred.
Strong knowledge of Indian oncology market, treatment protocols, and competition.
Excellent analytical, problem-solving, and communication skills.
Ability to work in cross-functional, matrix-driven environments.
High compliance orientation with understanding of regulatory requirements.
