We are seeking a seasoned Product Marketing Manager to drive global positioning, messaging, and demand for FinnAxia, our flagship lending platform. This role will be pivotal in shaping how the product is perceived across India, Middle East & Africa (MEA), and Southeast Asia (SEA), working closely with product, sales, and regional teams.
The ideal candidate brings 8+ years of experience in the banking domain, with strong exposure to enterprise SaaS marketing, solution positioning, and GTM strategy.
If you have built and positioned transaction banking products and want to take a global story across India, MEA and SEA this is your opportunity to shape the narrative of the leading transaction banking community – FinnAxia.
Key Responsibilities include
A.
Product Positioning & Messaging
Own and evolve FinnAxia's value proposition across banks.
Craft region-specific messaging aligned to market maturity (India vs MEA vs SEA)
B. Go-to-Market (GTM) Strategy
Lead end-to-end GTM planning for product launches, upgrades, and regional expansion.
Partner with regional sales to create Partner with regional sales to create market entry strategies for key geographies
Align GTM with long sales cycles (12–18 months) typical of transaction banking platforms
C. Sales Enablement
Develop high-impact sales assets: pitch decks, battle cards, ROI calculators, case studies.
Support large deal pursuits with customized storytelling and solution positioning.
Train sales teams across regions on product narratives and differentiation
D. Demand Generation & Campaigns
Collaborate with demand gen teams to drive pipeline-building campaigns for both transformation for existing customers and GA releases for prospects.
Design account-based marketing (ABM) programs for product positioning in strategic accounts.
Leverage digital, events, partnerships, and analyst relations to build visibility
E. Market & Competitive Intelligence
Track competitor offerings (Newgen, Intellect, etc.) and build competitive intelligence frameworks
Identify market trends in transaction banking (global payables, global receivables, FSCM, liquidity management)
Translate insights into product and marketing strategies.
F. Customer & Analyst Engagement
Develop compelling customer success product stories and testimonials.
Work with analysts (Gartner, Forrester, IBSi, etc.) to strengthen positioning.
Represent the product in industry forums, events, and thought leadership platforms
G. Cross-Functional Collaboration
Act as the bridge between Product, Sales, Pre-sales, and Marketing
Influence product roadmap based on market feedback and regional needs
Requirements
Requirement
10+ years in product marketing / solution marketing in banking domain.
Strong experience in transaction banking platforms.
Prior experience in companies like Intellect Design, China Systems, Newgen etc.
Proven track record in global markets (India, MEA, SEA)
Strong understanding of enterprise SaaS sales cycles and banking buyers
Excellent storytelling, stakeholder management, and influencing skills
Preferred Experience
Exposure to Financial Supply Chain Management (FSCM), Liquidity Management, Trade Finance, Global Payables, Global Receivables
Experience working with banks, specifically on transaction banking modules
Familiarity with regulatory nuances across regions
Experience in analyst relations, competitor intelligence and large deal support, Services Marketing
