Job Purpose:
As the Manager – Performance Marketing, you will lead all paid media and digital performance campaigns across platforms to drive user acquisition, conversion, and ROI. Incumbent will be responsible for planning, executing, analysing, and optimizing paid campaigns across Google Ads, Meta, and other performance channels. This role will directly impact revenue, growth, and marketing efficiency.
Key Responsibilities:
1. Campaign Strategy & Execution
- Plan and execute performance marketing campaigns across Google (Search, Display, YouTube), Facebook/Instagram, and other paid channels.
- Drive acquisition and retention campaigns with a strong focus on ROI and performance.
- Develop media plans, budgets, and projections aligned with business goals.
2. Optimization & Analysis
- Continuously optimize campaigns for cost efficiency, CTR, conversions, and ROAS.
- Conduct A/B testing on creatives, ad copies, audiences, and landing pages.
- Use analytics tools (Google Analytics, GA4, Meta Analytics) to track campaign performance.
3. Budget & ROI Management
- Manage monthly budgets across platforms ensuring spend effectiveness.
- Forecast performance outcomes and report against key metrics.
- Monitor daily spends and adjust bids and strategies in real time.
4. Platform & Tools Management
- Manage and track campaigns through tools like Google Ads, Facebook Ads Manager, Google Analytics, etc.
- Use data visualization tools like Google Data Studio or Looker Studio for dashboards and reporting.
- Leverage automation and audience targeting tools (DV360, Criteo, or similar) where applicable.
5. Collaboration & Cross-Functional Alignment
- Work closely with the creative team for campaign assets and messaging.
- Align with product, category, and tech teams to ensure campaign goals are met.
- Collaborate with SEO, CRM, and analytics teams to ensure a unified digital marketing strategy.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Bounce Rate & Engagement Metrics
Requirements:
- 3–5 years of hands-on experience in performance marketing across Google, Facebook, and other paid channels.
- Proven track record of driving results in D2C, eCommerce, or high-growth digital brands.
- Proficiency with platforms: Google Ads, Meta Ads, Google Analytics, and remarketing tools.
- Strong analytical mindset and ability to interpret large datasets to make decisions.
- Experience in tools like Criteo, DV360, or affiliate platforms is a plus.
- Bachelor's/master's degree in marketing, Business, or a related field.
Key Competencies:
- Data-Driven Decision Making
- Campaign Optimization & Budget Ownership
- Strategic Thinking & Problem Solving
- Execution Excellence
- Strong Communication & Collaboration
- Adaptability and Learning Agility
Bonus (Good to Have):
- Experience with App marketing (Google UAC, Meta App Install campaigns).
- Familiarity with MMPs like Appsflyer, Adjust, or Branch.
- Exposure to performance creatives and video ad optimization.
