Assistant Manager - Performance Marketing
Assistant Manager - Performance Marketing
marks and spencer reliance india private limitedEarly Applicant
- Posted 13 hours ago
- Be among the first 10 applicants
Job Description
Key Accountabilities, Responsibilities, And Measures
Qualification:
- Responsible for Analysing daily marketing campaigns and reporting KPIs
- Data & insights representation to stakeholders within & outside the team
- Creating data based recommendations for campaign managers to optimize campaigns
- Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights
- Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends
- Overview of Google Search Ads, FB Ads, DV360 Ads campaigns
- Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content
- Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
- Should have good understanding of ad copy, creative, landing pages.
- Head - E-commerce
- E-commerce Category Management, Site Operations and Product teams
- Marketing, Brand and Customer Retention teams
- Analytics, Technology and Finance teams
- Creative, media and performance marketing agencies
- Advertising platforms, affiliates and other external partners
- Hands-on experience on Google Analytics/Adobe Analytics.
- Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential
- Strong analytical skills to interpret complex data including key performance indicators like ROAS , CTR and Conversion
- Attention to detail
- Data Driven Decision Making
- Solution Oriented
- Strong communication & follow through approach
- Strong working knowledge in Ms Excel
Qualification:
- MBA/ PGDM preferably in Marketing, Media, Digital Management.
- Minimum 03 Years of experience in Performance Marketing / Media
- Exposure to E-Commerce D2C channels
- Experience in managing 3rd party stakeholders & agencies is preferred
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Key Skills
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