Assistant Manager Performance Marketing

We are looking for a results-driven Assistant Manager – Performance Marketing to own and lead our paid media, social media and brand building across multiple business verticals. You should be equally comfortable building a campaign strategy, optimising live ads, and presenting performance numbers to leadership. You will be accountable for lead generation — not just campaign delivery — and for how our brands look and feel, from visual identity to campaign creative direction.

Key Responsibilities:

Paid Media & Lead Generation

• Plan, execute and optimise paid campaigns across Meta, Google and LinkedIn to generate qualified leads across all business verticals
• Own the full campaign lifecycle — strategy, audience targeting, creative briefing, budget management and performance optimisation
• Drive lead generation for B2C verticals (retail, education, bookings) and B2B verticals (corporate services, broking, real estate concepts)
• Monitor and improve key metrics: cost per lead (CPL), return on ad spend (ROAS), click-through rates and conversion rates
• Coordinate with the creative and content teams so campaign assets are delivered on time and aligned to brief

Social Media Management

• Develop and implement social media strategy across all brand handles — content cadence, platform priorities and audience growth targets
• Oversee content scheduling and publishing across Instagram, LinkedIn, Facebook and YouTube
• Drive consistent follower growth and engagement across all active brand handles
• Set up and manage automated DM and lead qualification flows on social platforms
• Stay ahead of platform trends, algorithm changes and content formats

Brand Building & Visual Direction

• Define and maintain brand guidelines, visual identity, tone of voice and design language across all verticals
• Build distinct brand positioning for each vertical while keeping it cohesive under the group identity
• Set the visual direction for every major campaign and brief the design and video team before launch
• Review creative output from the design team to keep quality high and every asset on-brand
• Create or direct premium brand collateral: social creatives, pitch decks, brochures and one-pagers
• Test multiple creative variants on key campaigns and iterate visuals based on performance data
• Run regular brand audits to catch inconsistencies and drive alignment across teams

AI & Automation

• Use AI-powered ad tools for automated targeting, bidding and campaign optimisation
• Implement automation workflows for lead capture, CRM entry and follow-up sequences
• Use AI tools for ad copy, creative briefs and audience research to multiply output
• Continuously evaluate and adopt new tools that improve campaign performance or team productivity

Requirements:

Experience & Skills

• 3–5 years of hands-on performance marketing experience, independently managing Meta Ads and Google Ads
• Proven track record managing multi-brand or multi-vertical paid campaigns simultaneously
• Strong social media management experience — strategy, content calendars, platform growth, scheduling
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics and LinkedIn Campaign Manager
• Experience with CRM platforms for lead tracking and pipeline management
• Ability to build and present weekly performance reports clearly and confidently
• Familiarity with campaign automation tools and performance dashboards

Brand & Design Skills

• Strong visual sense with a portfolio showing brand identity, campaign creatives and social media work
• Experience briefing, directing and reviewing a design or creative team
• Familiarity with AI design tools such as Adobe Firefly, Canva AI or Midjourney

What Makes You the Right Fit

• You think in leads, CPL and ROAS — not just impressions and reach
• You are proactive: campaigns are always-on, not waiting for someone to brief you
• You are uncomfortable leaving manual work that can be automated
• You own your numbers — if a target is missed, you know why and have a fix ready
• You actively use AI tools to do more with less
• You communicate clearly to senior leadership — reporting is a strength, not a chore

What We Offer

• Ownership of a multi-vertical lead generation function with direct visibility to senior leadership
• A full tools and technology budget — every resource you need to perform at your best
• A dynamic, growing group company across music, capital markets and lifestyle sectors
• Performance-linked career growth — strong results translate into expanded scope and compensation
• An AI-first team culture where automation is encouraged and manual work is actively reduced