Position Title: Assistant Manager Offline Marketing
Department: Marketing
Location: Noida
Experience Required: 3+ years
Industry Preference: Diagnostic / Healthcare / Retail / FMCG
Education: Bachelor's degree, MBA preferred
About Us
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
The Assistant Manager Offline Marketing will be responsible for leading branding, BTL marketing activities, and on-ground promotional initiatives across Labs and Collection Centers. The role demands a proactive marketer who can plan, execute, and track offline marketing campaigns while ensuring brand consistency, operational efficiency, and strong ROI.
Key Responsibilities
- Branding
- Act as the custodian of brand identity across all Labs and Collection Centers.
- Ensure strict adherence to branding guidelines in all on-ground executions.
- Implement branding initiatives within defined timelines to maintain strong local brand visibility.
- BTL Planning & Execution
- Manage the planning and execution of all BTL activities, including leaflets, camps, canopies, and local outreach programs.
- Prepare weekly and monthly BTL plans customized for each Lab and CC.
- Track, monitor, and ensure timely execution of planned activities.
- Health Checkup Camps
- Lead the execution of health camps across CCs and Labs ensuring target achievement.
- Collaborate with Retail and Sales teams for pre-camp preparation, logistics, and Sunday camp growth.
- Attend Sunday camps with Sales teams to identify execution gaps and drive improvements.
- Drive Lab Walk-ins
- Increase patient walk-ins at Labs through localized marketing and catchment-focused activities.
- Digital Presence
- Ensure all Google Listings for CCs and Labs are updated within defined timelines.
- Track online reviews and work on building and maintaining a positive digital presence.
- Coordination & Communication
- Coordinate with Channel/Sales teams, CC owners, and internal departments for smooth execution.
- Liaise with vendors and partners for timely material delivery and activity deployment.
- ROI Analysis & Reporting
- Track weekly and monthly ROI for all marketing plans (Planned vs Actual).
- Prepare detailed activity reports with insights and recommendations for future campaigns.
- Vendor Management
- Build and manage strong relationships with BTL and branding vendors.
- Evaluate vendor performance and maintain a reliable vendor pool for timely and cost-effective execution.
- Competitive Analysis
- Monitor competitor activities in the region and suggest strategic responses aligned with business goals.
- Brand Consistency
- Ensure uniformity in messaging, communication tone, and visual identity across all offline campaigns.
- Stock Monitoring
- Track warehouse stock levels of marketing collaterals.
- Maintain minimum stock levels and define reorder points to avoid stockouts.
Skills & Competencies
- Strong understanding of BTL marketing, branding, and on-ground activation
- Excellent planning and coordination skills
- Vendor & stakeholder management
- Data-driven approach with strong analytical ability
- Problem-solving and decision-making ability
- Ability to work in fast-paced and field-centric environments
- Strong communication and interpersonal skills
Key Deliverables
- Increased walk-ins and improved catchment penetration
- On-time execution of all branding and BTL activities
- Improved ROI on offline activities
- Successful execution of health camps with target achievement
- Enhanced digital reputation of Labs and CCs
- Competitive advantage through insights-driven offline strategy
Preferred Profile
- Experience in healthcare, diagnostics, retail, FMCG, or service-led industries
- Hands-on experience in on-ground activations, branding, and BTL campaign execution
- Experience managing multiple locations and field teams
- Strong understanding of local marketing dynamics
BTL Marketing,Offline Branding,On-Ground Execution
