Location: Mumbai - Vikhorli
Role Overview
We are looking for a highly driven and detail-oriented professional to join the Private Label team as an Assistant Manager – Private Label NPD Management. This role will be responsible for managing the end-to-end lifecycle of product development across Purplle's Private Label portfolio — from concept to launch — while ensuring speed, quality, compliance, and seamless execution.
The ideal candidate should be able to independently drive multiple product launches simultaneously, coordinate with cross-functional stakeholders, and ensure all products are consumer-centric, commercially viable, and launch-ready within timelines
Key Responsibilities
- End-to-End NPD Project Management
- Manage the complete lifecycle of new product development across Private Label brands from ideation to launch.
- Drive project timelines, track milestones, and ensure on-time execution across formulation, packaging, artwork, production, and launch readiness.
- Coordinate with R&D, packaging vendors, design agencies, supply chain, legal, category, and marketing teams for seamless execution.
- Formulation Development
- Coordinate with R&D teams and external vendors to finalize formulations aligned with cost briefs and brand requirements.
- Evaluate textures, fragrance, efficacy, and formulation performance against product claims.
- Conduct sample evaluations, testing, and approvals.
- Visit vendor facilities for formulation discussions and PPS (Pre-Production Sample) approvals.
- Packaging Development
- Identify, source, and validate primary and secondary packaging options within target cost structures.
- Conduct filled checks, compatibility testing, leakage tests, and transit trials.
- Coordinate with packaging vendors for sampling, online proofing, and final approvals.
- Ensure packaging quality and functionality standards are met.
- Artwork Development & Compliance
- Draft consumer-first on-pack communication, claims, ingredient information, and product copy.
- Coordinate daily artwork development and revisions with design teams/agencies.
- Conduct legal and regulatory checks to ensure compliance with applicable guidelines.
- Review artwork dimensions, print files, and digital proofs before approvals.
- Oversee final artwork release post all validations.
- Costing & Commercial Evaluation
- Evaluate formulation, packaging, and overall product costing.
- Drive approvals with internal stakeholders including PL Managers and category teams.
- SKU Creation & System Management
- Generate EAN codes and create SKU masters across internal systems.
- Ensure accurate product data management for smooth operational execution and launch readiness.
- Bromide Review & Print Proofing
- Review bromides, print proofs, and color accuracy before production sign-off.
- Approve multiple artworks and print proofs across brands on a daily basis.
- Ensure artwork consistency and quality standards across all SKUs.
- Production, Quality Control & Inwarding
- Monitor pilot and bulk production batches to ensure consistency and adherence to approved standards.
- Coordinate inward testing (IWT), stock inwarding, and launch readiness at warehouse locations.
- Resolve quality or packaging issues with quick turnaround timelines.
- Go-Live & Launch Execution
- Ensure seamless go-live of SKUs across the Purplle platform.
- Coordinate product listings, and operational closure before launch.
- Ensure all launch dependencies are completed within timelines.
- Portfolio Optimisation & Consumer Feedback Tracking
- Monitor product ratings, reviews, and consumer feedback post launch.
- Identify recurring quality or packaging concerns and drive corrective actions.
- Support continuous improvement and revamp initiatives for existing SKUs.
- Aim to maintain strong consumer satisfaction and achieve >4.2 product ratings.
The Ideal Candidate
- Highly detail-oriented with strong quality-checking abilities.
- Strong stakeholder management and vendor coordination skills.
- Comfortable working in fast-paced environments with multiple concurrent launches.
- Strong project management and execution capabilities.
- Excellent communication and follow-up skills.
- Ability to balance creativity with operational rigor.
- Self-driven, proactive, and solution-oriented mindset.
- Strong understanding of beauty/personal care product development processes is preferred.
- Bonus: Strong flair for writing sharp, consumer-first packaging communication and claims.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
