About the Role
We are looking for a sharp, execution-focused Assistant Manager – Performance Marketing & SEO to own paid media and organic growth for our clients. This role demands someone equally comfortable building Google Ads campaigns as they are optimising a page for search rankings — and who can tie every activity back to business outcomes.
You will manage end-to-end campaign delivery across paid and organic channels, drive continuous performance improvements, and provide clear, data-backed insights to internal teams and stakeholders.
Key Responsibilities
- Performance Marketing
- Plan, execute, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
- Manage campaign budgets, bidding strategies, and audience targeting to maximise ROI
- Continuously improve key metrics, including CAC, CTR, conversion rates, and ROAS
- Run A/B tests across creatives, landing pages, and funnels to identify winning strategies
- Collaborate with design and content teams to develop high-performing ad creatives
- Monitor campaign pacing, budget utilisation, and flag risks proactively
- SEO – Organic Growth
- Own end-to-end SEO strategy covering technical, on-page, and off-page optimisation
- Conduct in-depth keyword research aligned to business goals and funnel stages
- Optimise website structure, content, and landing pages for improved rankings and conversions
- Build and manage backlink strategies to improve domain authority and organic reach
- Track and report on rankings, organic traffic, and conversions across all SEO efforts
- Conduct regular technical SEO audits and coordinate fixes with the development team
- Analytics and Reporting
- Set up and maintain dashboards using Google Analytics, Search Console, and CRM tools
- Deliver weekly and monthly performance reports with clear insights and actionable recommendations
- Track full-funnel performance from click to conversion across paid and organic channels
- Identify trends, anomalies, and opportunities from data and communicate findings clearly
- Collaboration and Cross-Functional Execution
- Work closely with content, product, and tech teams to improve landing page performance
- Align all marketing campaigns with broader business goals — lead generation, pipeline, and revenue
- Share performance learnings across teams to drive a culture of continuous improvement
Whom We Are Looking For
- 3 to 5 years of hands-on experience in performance marketing and SEO
- Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads independently
- Strong working knowledge of SEO tools — Ahrefs, SEMrush, and Google Search Console
- Data-driven mindset with the ability to draw actionable insights from complex datasets
- Experience with marketing automation and CRM tools — HubSpot preferred
- Demonstrated ability to manage budgets efficiently and report on ROI clearly
Good to Have
- Experience in B2B marketing environments
- Exposure to landing page optimisation tools such as Unbounce or Webflow
- Basic understanding of HTML and CSS for SEO implementation
- Familiarity with attribution modelling and multi-touch reporting
How Performance is Measured
- Performance Marketing – Campaign Design and Optimisation — Leads Generated (35%)
- SEO Performance — SERP Ranking (25%)
- Content Development – SEO and Landing Pages — Monthly New Content Created (25%)
- Ads Optimisation — CAC Reduction (15%)
What's in It for You
- Own paid and organic strategy across a diverse portfolio of client accounts
- Work in a data-first environment where your impact is clearly measurable
- Collaborate with experienced content, design, and account management teams
- Clear growth path into Senior Manager – Growth and Digital Strategy roles
Role Details
- Title: Assistant Manager – Performance Marketing and SEO
- Location: Delhi, India (Full-Time, On-Site)
- Experience: 3 to 5 Years
- Openings: 1
Click Apply or send your CV directly to [Confidential Information]. Shortlisted candidates will be contacted within 5 working days.
