Role Overview
We are looking for a media-savvy marketing professional to lead media planning and campaign execution for Boltt Smartphones. The ideal candidate will bring strong experience across digital and traditional media, along with a sound understanding of the consumer electronics or smartphone category. The role will work closely with our outsourced media agency to develop and execute integrated plans that build awareness, strengthen consideration and support sales.
Key Responsibilities:
- Develop integrated media strategies for smartphone launches and ongoing brand campaigns.
- Plan and manage campaigns across Google Ads, Meta/Facebook, Instagram, YouTube and other relevant digital platforms.
- Support the planning and execution of television advertising campaigns.
- Liaise with the outsourced media agency on media strategy, audience planning, budgets, campaign execution and optimisation.
- Evaluate agency media plans, channel recommendations, reach projections and cost efficiencies.
- Manage media budgets and ensure effective allocation across digital, television and other channels.
- Monitor performance across reach, frequency, video views, engagement, consideration, traffic, conversions and ROAS.
- Analyse campaign data and translate it into clear recommendations to improve media effectiveness.
- Coordinate with creative, e-commerce, sales, product and PR teams to align campaigns with business objectives.
- Track competitor activity, category trends, media innovations and evolving consumer behaviour.
- Prepare regular campaign reports and present key learnings and recommendations to management.
- Ensure campaigns are delivered accurately, on schedule and within approved budgets.
Candidate Profile:
- 3–5 years of experience in media planning, digital marketing or integrated marketing.
- Prior experience in smartphones, consumer electronics, consumer durables or a related category is strongly preferred.
- Hands-on knowledge of Google Ads, Meta Ads Manager, Facebook and Instagram advertising, YouTube campaigns and digital analytics.
- Good understanding of television media planning, including channel selection, reach, frequency, GRPs and campaign evaluation.
- Experience working with and managing external media agencies.
- Strong analytical ability and confidence in evaluating media plans, campaign reports and performance data.
- Understanding of both upper-funnel brand building and performance-led campaigns.
- Strong communication, coordination, negotiation and presentation skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Educational Qualifications: Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field. An MBA or postgraduate qualification in marketing would be an advantage.
Location: Noida
