- Creative Strategy & Content Design
- The Hook Engine: Develop high-retention video hooks and headlines tailored to specific Indian beauty personas (Gen Z, Millennial, Tier 2/3 markets).
- Content Strategy: Working on a robust content strategy keeping all Platform marketing requirements in mind.
- Narrative Mapping: Design the communication funnelfrom the initial Problem-Aware ad (e.g., skin concerns) to the Solution-Ready landing page.
- Competitive Intelligence and Innovation- Hunger to go above and beyond see what are the best content inputs from a campaign lense.
- High-Conversion Copy: Write punchy, ingredient-led, and benefit-driven copy that highlights the unique value of the Purplle App.
- UGC & Influencer Briefing: Direct the team and the creators to produce Direct Response content that drives action rather than just passive engagement.
- Lifecycle Messaging: Create content that looks at the funnel as a whole. Ensuring different types of content works for different levels of the funnel.
- Hypothesis-Driven Testing: Lead weekly A/B tests on creative variables (e.g., Does a clinical/expert-led angle outperform a vlog-style user testimonial).
- Performance Sync: Collaborate daily with the Performance Marketing team to kill underperforming assets and scale Winning creative hooks.
- AI Integration: Use AI tools to storyboard, generate copy variations, and scale content for diverse regional demographics.
- Performance Execution (Installs & Traffic)
- High-Conversion Copy: Write punchy, ingredient-led, and benefit-driven copy that highlights the unique value of the Purplle App.
- UGC & Influencer Briefing: Direct the team and the creators to produce Direct Response content that drives action rather than just passive engagement.
- Lifecycle Messaging: Create content that looks at the funnel as a whole. Ensuring different types of content works for different levels of the funnel.
- Hypothesis-Driven Testing: Lead weekly A/B tests on creative variables (e.g., Does a clinical/expert-led angle outperform a vlog-style user testimonial).
- Performance Sync: Collaborate daily with the Performance Marketing team to kill underperforming assets and scale Winning creative hooks.
- Data-Backed Iteration
- Hypothesis-Driven Testing: Lead weekly A/B tests on creative variables (e.g., Does a clinical/expert-led angle outperform a vlog-style user testimonial).
- Performance Sync: Collaborate daily with the Performance Marketing team to kill underperforming assets and scale Winning creative hooks.
AI Integration: Use AI tools to storyboard, generate copy variations, and scale content for diverse regional demographics.
THE IDEAL PROFILE
- Experience: 4-6 years in Marketing Communications or Creative Strategy, ideally within E-commerce, D2C Beauty, or an App-first startup.
- The Growth Mindset: You are obsessed with content. It would be a benefit if you are actively creating content.
- Platform Native: You have a deep understanding of what works on Instagram Reels, YouTube Shorts, and emerging regional platforms.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
