Assistant Manager - Marketing Communications

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services, and chemicals industries.

https://www.godrejindustries.com/

About Godrej Industries Limited (Chemicals)

Godrej Industries Limited (Chemicals Division) is one of the oldest businesses of the Godrej Industries Group with a rich legacy and a pioneering presence in the Chemical Industry. We proactively collaborate with our partners to create sustainable solutions in the Oleochemicals, Derivatives and Surfactants market.

https://www.godrejchemicals.com/

About the role:

Drive the marketing communication and digital marketing initiatives for Godrej Chemicals, enhancing brand visibility, engaging target audiences, and supporting business growth through comprehensive marketing communication initiatives, strategic content creation, and digital marketing.

Key Responsibilities:

• Lead all marketing communication initiatives for the chemicals business, organize and manage various events, including product launches, promotional activities, and customer engagement initiatives.
• Plan, execute, and optimize digital marketing campaigns across platforms like LinkedIn, Google Ads, and industry-specific channels to improve online visibility and lead generation.
• Oversee content scheduling and social media management to maintain consistent brand presence.
• Maintain, update, and optimize the company website to ensure it reflects current marketing campaigns, product offerings, and is optimized for user experience and SEO.
• Track and manage leads generated from all marketing efforts, ensuring timely follow-up, nurturing, and handover to the sales team. Analyze lead quality and conversion rates to refine strategies.
• Develop and maintain high-quality content for marketing campaigns, sales materials, pre-sales support, emailers, newsletters, datasheets, proposal templates, brochures, success stories, technical presentations, and case studies.
• Ensure content aligns with brand guidelines and regulatory standards, effectively communicating complex technical information.
• Conduct market research studies to review and refine marketing plans and product campaigns.
• Develop and execute marketing communication plans, ensuring alignment with overall business goals and brand strategy.
• Design engaging graphics for digital and print media, including brochures, flyers, banners, infographics, and social media visuals.
• Continuously interact with sales teams and customers to stay attuned to market competition and industry trends.

Technological Proficiency:

• Proficient with CRM systems, email marketing platforms, design tools (Example - Adobe Illustrator, CorelDRAW, Canva), and digital marketing tools (Example Google Analytics, Google Ads, SEMrush, HubSpot, Hootsuite).

Performance Metrics:

• Monitor and report on key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and ROI of marketing campaigns.
• Continuously refine strategies based on performance data and emerging industry trends.

Critical Skills:

• Proven expertise in digital marketing, Marketing communications, content creation, and graphic design, with experience in the B2B chemicals sector preferred.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills, with the ability to simplify and convey technical information effectively.
• Innovative thinker with strong project management and collaboration skills.
• Analytical mindset with the ability to make informed, data-driven decisions.

Position Specification:

• Level: L1
• Designation: Assistant Manager / Sr. Executive
• Experience: 4-7 years
• Nature of Experience: Digital Marketing, Marketing communications, Content Creation, Event Management

What's in it for you

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources, and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team, and business-level achievements

Digital and offline instant recognition platforms

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been, for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.