Assistant Manager - Marketing (B2B)

Assistant Manager - Marketing (B2B)

Location: Gurgaon

Industry: Any Manufacturing into Industrial Products

Key Responsibilities

Lead generation and lead management

• Generation of the leads using social media like LinkedIn and other web-based media.
• Implement digital marketing strategy via Social / direct segment digital media, mobile media, digital campaign
• Collect new leads from various marketing activities.
• Classify and evaluate the Leads by segment and forward to segment manager.
• Build up and update leads data base and CRM management.
• Manage, provide support and assist sales team members with day-to-day duties and responsibilities.

MIS and reporting

• Managing the Monthly MIS reports and CRM.( zoho, sales force etc)
• Analyze market trends, forecast and set monthly/annual targets.
• Monitor, assess and evaluate sales performance, market share and achievement of set targets.
• Business Strategy - Formulate business plans and pricing strategies.
• Account Retention - Ensure relationship with existing clients is maintained with minimal attrition.
• Monitor the performance of all clients on a monthly basis and ensure review meetings are conducted with the top performing agencies.
• Monitoring and evaluating industry trends as well as competition strategy.
• Cross-department liaising, promotions, product launches and for problem resolution

Organize and attend seminars, trade shows, industry exhibitions, conferences, workshops and other events

Qualifications & Experience

• More than 5 years experience in business-to-business marketing (B2B) and/or communications.
• Excellent verbal and written English communication skills.
• Possess a degree in communications, marketing or related field.
• BBA/MBA from a reputed management school with proven academic record will be an added advantage.
• Ability to write/edit internal and external communication materials and understanding of various media capabilities.
• IT Proficiency / Social Media Fluency / Excellent presentation skills is a must.