Assistant Manager - Marketing and Communications

As an Assistant Manager - Marketing and Communications, you'll be an integral part of a dynamic team responsible for crafting and executing impactful property-level communications. Under the guidance of the Director of Marketing and Communication, you'll help champion our brand message across traditional, digital, and social media channels. Your efforts will directly enhance the hotel's image, drive consumer awareness and preference, increase market share, and build broader portfolio and brand recognition, with a strong emphasis on showcasing our exciting Food & Beverage promotions to both hotel guests and local patrons. This role offers a diverse range of responsibilities, from balancing traditional and digital marketing to contributing to vital public relations activities.

Key Responsibilities

Hotel Marketing and Advertising:

• Execute the annual marketing plan within budget, working closely with the General Manager, Food & Beverage leaders, Operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.
• Partner with Operations, Food & Beverage, and Sales teams to launch promotions and campaigns that target in-house guests and drive incremental hotel revenue.
• Act as the liaison between the marketing department and advertising agencies for tactical advertising campaign creative and media plans, with a particular focus on Food & Beverage promotions.
• Manage Food & Beverage media schedules and ensure prompt settlement of accounts.
• Collaborate with property Revenue Management to ensure correct offer loading and verify that advertisement targeting is accurately directed at relevant consumer groups.
• Execute email marketing and display advertising campaigns.
• Maintain frequent, active engagement with the Cluster eCommerce Manager to ensure alignment, pull-through, and two-way communication regarding the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verify all hotel advertising in digital channels aligns with the brand voice.

Social Media Content Management:

• Facilitate social media engagement and consistently update content on local digital channels (e.g., hotel website, travel sites).
• Develop and execute promotional campaigns for Food & Beverage, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engage in proactive online reputation management by identifying relevant guest comments (positive or negative) in social media channels and responding appropriately.

Public Relations and Visual Asset Management:

• Develop a comprehensive PR plan quarterly alongside the agency and execute it post-sign-off from the General Manager.
• Maintain a comprehensive list of local media contacts, with particular emphasis on food critics and bloggers.
• Manage assigned accounts as per the media account management system.
• Write and distribute all press releases for property events, promotions, and outlets.
• Manage the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
• Support the pull-through of impactful PR strategy and activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Verify that news clippings and other online, print, and social media mention reports are completed monthly for property distribution.
• Manage external vendors and media agencies; work with agency partners and the continent PR leader to identify strategic media buys for the hotel(s).
• Surface and vet PR leads from the continent PR Leader, identifying the best media to promote the hotel.
• Support the coordination of photography for Food & Beverage advertising, collateral, and public relations purposes between the hotel, advertising agency, and regional field marketing teams.
• Manage photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Act as the central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinate with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development:

• Coordinate and execute Hotel and Food & Beverage printed materials.
• Control the quantity and inventory of all hotel marketing collateral and verify copies are filed comprehensively.
• Assist in the production of all property, Food & Beverage display, and temporary signage in hotel public areas.
• Promote the monthly collection of competitors collateral and publicity.
• Manage the execution of Food & Beverage direct marketing activities.
• Verify all collateral adheres to brand standard guidelines and complies with Brand Standard Audit (BSA).

General Marketing Support:

• Assist in and manage the development, coordination, and execution of all communications activities with a strong emphasis on property Food & Beverage promotions and campaigns.
• Help with the publication of the hotel's newsletter(s).
• Support communications duties and functions as deemed necessary.
• Assist in the liaison and execution of joint Food & Beverage promotions.
• Work with eCommerce to verify the Hotel's website and related websites are updated regularly.
• Partner with the Director of Marketing to create a marketing plan aligned with the hotel's sales and revenue strategy.
• Provide training and marketing leadership, acting as a marketing subject matter expert for General Managers, Sales Leaders and Managers, and Revenue leaders.
• Coordinate with property and above-property eCommerce and Revenue Management teams to report the success of property marketing and eCommerce performance.
• Keep abreast of competition and their collateral, advertising, and marketing efforts, as well as constantly evolving digital and marketing trends.

Candidate Profile

Education and Experience:

• Required: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major, and 4 years of experience in sales, marketing, digital, or a related professional area. Hospitality marketing or digital advertising agency experience preferred.

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major; 2 years of experience in sales, marketing, digital, or a related professional area. Hospitality marketing or digital advertising agency experience preferred.