Role:- Assistant Manager/ Manager Digital
Department- Marketing & Communications
Work Location- BMU Campus, Sidhrawali, Gurugram
Work Days- 5 days (Monday to Friday)
The person will be responsible for maintaining the functional integrity of the website, enhancing user experience, supporting SEO and analytics, and driving platform-specific content strategy across social media channels to strengthen stakeholder engagement and brand visibility.
Key Responsibilities
Website Management
- Manage the day-to-day operations of the BMU website, including content updates, landing page creation, and structural enhancements.
- Coordinate with internal stakeholders (Admissions, Academics, Development Office, CGDC, , etc.) to ensure timely and accurate updates.
- Ensure optimal website performance in terms of speed, responsiveness, accessibility, and user experience.
- Understanding on SEO (on-page optimisation, metadata, internal linking, keyword alignment).
- Monitor website analytics (Google Analytics / Search Console) and recommend improvements based on traffic behaviour and engagement metrics
Social Media Management
- Manage BMU's institutional social media platforms including LinkedIn, Instagram, X (Twitter), and YouTube.
- Plan and execute a monthly content calendar aligned with BMU's brand narrative and campaign themes.
- Collaborate with design and content teams to create platform-relevant creatives and multimedia assets.
- Ensure consistency in tone, messaging, and visual identity across all social media communications.
- Monitor engagement metrics and optimise content strategy based on performance insights.
- Support ORM (Online Reputation Management) through regular monitoring of comments, messages, and brand mentions.
Content & Creative Integration
- Translate institutional initiatives into compelling digital content in alignment with BMU's positioning.
- Work with internal teams to develop purpose-led storytelling across programmes, research, student journeys, and corporate collaborations.
- Support copy development for web pages, social posts, emailers, and digital campaigns.
- Coordinate with designers and videographers to ensure timely execution of digital creatives.
Analytics & Reporting
- Track and report on key digital performance indicators across website and social media.
- Generate periodic reports highlighting engagement trends, campaign performance, and optimisation opportunities.
- Support data-backed decision-making for digital campaigns and platform strategy.
Governance & Brand Compliance
- Ensure all digital assets adhere to BMU's refreshed Visual and Verbal Brand Identity.
- Maintain consistency in brand messaging across all web and social media touchpoints.
- Support implementation of digital content guidelines aligned with Lead with Purpose.
Required Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 410 years of experience in managing institutional or corporate digital platforms.
- Working knowledge of CMS platforms (e.g., WordPress, Drupal, or similar).
- Familiarity with SEO tools and analytics platforms (Google Analytics, Search Console, SEMrush, etc.).
- Basic understanding of HTML, UX/UI principles, and website performance metrics.
- Experience in managing social media for organisations or brands.
- Strong coordination and stakeholder management skills.
Desired Skillsets
- Content sensibility with an eye for visual storytelling.
- Ability to translate strategy into digital execution.
- Understanding of digital campaign lifecycle.
- Familiarity with higher education / B2B ecosystem (preferred).
- Project management and multitasking capability.
Relevant candidates who meet the above criteria may please share their updated resume along with a brief note on their candidature at [Confidential Information]
