Assistant Manager – Influencer Marketing (Good Vibes)

• Build, manage, and optimize a high-performing network of influencers, focusing on YouTube creators aligned with brand objectives.

• Develop creative and impactful marketing concepts for products, tailored for key geographies and stages of the marketing funnel.

• Oversee Influencer Executives to ensure efficient and high-quality campaign execution from brief to reporting.

• Leverage internal data and content to analyze performance and scale influencer marketing efforts effectively.

• Monitor and track key metrics to generate organic video views and drive demand for private brands.

• Cultivate strong relationships with influencers to achieve exclusivity and optimize costs.