Assistant Manager - Influencer Marketing (Be Bodywise)

About the role:

Be Bodywise, started in May 2021, is an online women's elective health platform,

serving 1.5M+ women every year by providing personalized solutions and doctor

consults across concerns for hair, face, body, pcos, sleep and nutrition.

Assistant Manager Influencer Marketing for Be Bodywise

Experience - 4 to 6 years

Preference would be for candidates who have previously handled beauty, selfcare, wellness, or personal care brands and have a strong understanding of the creator ecosystem in these categories.

We are specifically looking for female candidates, considering the brand's female centric TG and the need for stronger audience/context alignment.

Key Responsibilities:

Influencer Strategy Development:

● Design and implement comprehensive influencer marketing strategies aligned with

business goals.

● Identify growth opportunities within influencer marketing to expand brand reach and

relevance.

Influencer Sourcing and Relationship Management:

● Identify, evaluate, and onboard influencers and content creators that align with the

brand's values and target audience.

● Foster long-term relationships with influencers to establish loyalty and advocacy for the

brand.

Campaign Planning and Execution:

● Lead the conceptualization and execution of creative, results-driven influencer

campaigns.

● Collaborate with internal teams to ensure cohesive execution of campaigns across

channels.

Contract and Deliverable Oversight:

● Negotiate contracts with influencers, ensuring clear communication of deliverables,

timelines, and expectations.

● Ensure influencer content adheres to brand guidelines and meets agreed-upon

standards.

Performance Tracking and Analysis:

● Monitor campaign performance metrics (reach, engagement, conversions) and

optimize campaigns based on insights.

● Prepare detailed reports and presentations to showcase ROI and key learnings from

influencer partnerships.

Industry Trend Monitoring:

● Stay ahead of industry trends, platform updates, and competitor strategies to identify

new opportunities.

● Test and implement innovative influencer marketing techniques.

Requirements :

● 4 to 6 yearsof experience in influencer marketing, with a proven track

record of delivering high-impact campaigns.

● Have prior experience working with agencies or D2C brands.

● Can work in a fast-paced execution environment with strong ownership

● Strong relationship-building and communication skills to foster influencer partnerships.

● A creative mindset coupled with analytical skills to craft and evaluate campaign

strategies.

● Have good communication and stakeholder management skills