Purpose Of The Role
We are looking for a highly driven individual to join our fast-paced growth and revenue team. The ideal
candidate should possess a strong problem-solving mindset, take ownership with a figure it out approach.
This role requires a strong understanding of ecommerce, customer acquisition, retention, and revenue
optimization, along with the ability to collaborate across teams and execute data-driven growth strategies at
scale.
Roles & Responsibilities
We are seeking a highly motivated Ecommerce D2C Specialist to drive growth and operational
excellence for our D2C business. The role requires a strategic thinker with a strong analytical mindset,
expertise in ecommerce operations, and experience in performance marketing.
- Manage and optimize the brand's ecommerce store, ensuring a seamless user experience and
conversion rate optimization (CRO).
- Oversee product listings, merchandising, pricing strategies, and promotional campaigns to drive
sales.
- Identify opportunities for pricing optimization, bundling, and upselling to maximize average
order value (AOV).
- Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing,
logistics, and operations.
- Leverage email marketing, and retention strategies to enhance organic traffic and
customer lifetime value (CLV).
- Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing,
logistics, and operations.
- Collaborate with performance marketing teams to optimize paid campaigns across Google,
Meta, and other digital platforms.
- Track, analyze, and report on key ecommerce KPIs, including revenue, traffic, conversion rate,
CAC, ROAS, AOV, and retention metrics.
- Use data-driven insights to optimize strategies, identify growth opportunities, and implement
corrective actions.
- Present performance updates and growth plans to leadership teams.
Qualification & Experience
- 4+ years of experience in Growth & Strategy.
- Qualification: Graduation/Post Graduation specializing in areas of marketing preferably from
premier institutes
Skill Sets Required
- Excellent communication skills, data driven decision making, comfortable creating reports and
presenting insights to multiple stakeholders.
- Strong hands-on experience managing Shopify stores end-to-end, understanding of managing
collections, merchandising, inventory visibility, user journey, checkout optimizations, app
integrations.
- Must have Knowledge of Retention marketing / CRM marketing, should understand repeat rates,
customer LTV, reactivation.
- Experience in cross sell, upsell, pricing strategy, promotional planning.
- Strong analytical skills with understanding of ecommerce business metrics (CAC, ROAS, AOV,
LTV, CM2/CM3)
- Experience in B2C ecommerce and/or handling performance marketing agencies will be a plus
Skills: ecommerce,performance marketing,growth,d2c,strategy
