Assistant Manager - Growth Marketing

About the Role

This position is a critical part of the Growth Marketing team dedicated to Swiggy Food Delivery

Business. As Swiggy continues to scale and expand in India, this role will focus on driving user

growth, retention, and scaling revenue through innovative and measurable strategies.

You'll be at the forefront of building a best-in-class growth engine for Swiggy, driving its adoption,

enhancing user experiences, and ensuring it becomes a growth leader in the category.

Key Responsibilities

● Food Growth Strategy: Own the end-to-end growth funnel for Food Delivery, from driving

Performance for Dormant and Repeat User growth while increasing order frequency and

cross-category adoption.

● In-App Cross-Pollination: Leverage Swiggy's existing ecosystem to develop innovative

strategies to encourage multi-vertical usage and customer retention.

● Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive

adoption in high-potential geographies, focusing on geo-specific needs and behaviors.

● Experimentation and Scaling:

○ Conduct A/B tests and pilot projects to identify what resonates with Food's userbase.

○ Scale successful experiments across geographies to create sustainable and scalable growth models.

● Performance Marketing: Strategize and execute performance campaigns across

platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic.

Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.

● Analytics and Measurement:

○ Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure campaign performance.

○ Conduct lift studies and in-depth analyses to quantify the impact of campaigns and refine strategies.

● Creative Excellence: Partner with creative teams to develop ad assets that resonate with

diverse user segments, reflecting Swiggy's value proposition and convenience.

● Stakeholder Management: Collaborate with product, analytics, and operations teams to

align Performance marketing initiatives with Swiggy's broader business goals.

Required Skillset

● Growth Mindset: A strong bias for action, ability to navigate ambiguity, and a relentless

focus on driving results.

● Digital Marketing Expertise:

○ Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms.

○ Proficiency in attribution tools like AppsFlyer and strong understanding of audience segmentation and personalization.

● Hyperlocal and Category Knowledge: Experience in managing campaigns tailored to hyperlocal markets and understanding the nuances of rapid commerce or e-grocery.

● Experimentation and Data-Driven Thinking:

○ Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies.

○ Ability to derive actionable insights from complex data sets and scale successful experiments.

● Creative and Analytical Balance: Strong skills in both creative problem-solving and

analytical decision-making.

● Experience:

○ 3-4 years in growth or digital marketing roles, preferably with rapid commerce,

consumer tech, or e-commerce platforms.

○ Proven track record of scaling businesses through data-driven growth strategies.

Why Join Us

Swiggy Food is a fast-growing vertical, redefining how consumers eat everyday. As part of the

Growth Marketing team, you'll play a pivotal role in shaping its journey to become the go-to

platform for convenience in India.

This role offers the unique opportunity to experiment, innovate, and make a significant impact on millions of users in a rapidly evolving market.

Be part of Swiggy's growth story!

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law