Location: Bangalore, India (with international travel)
Function: Marketing
Reports to: Senior Manager Field Marketing / Senior Manager Marketing
About This Role
At Xoxoday, we see events as more than touchpoints they're opportunities to build trust, spark meaningful conversations, and bring our story to life across markets. Whether it's a trade show booth, a partner roundtable, or a regional conference, every detail reflects who we are and the experience we want customers to have.
We're scaling our field and event programs across multiple regions, and we're looking for someone who can help make every interaction from the first invite to the final follow-up feel intentional, organized, and impactful. If you enjoy orchestrating seamless experiences and collaborating across teams, you'll thrive here.
What You'll Do
You'll support the planning and execution of field marketing events across India, GCC, SEA, and other global regions. Your work will span logistics, cross-functional coordination, on-site execution, and post-event impact measurement all with the goal of driving meaningful pipeline outcomes.
Event Operations & Logistics
- Support end-to-end planning and delivery for trade shows, conferences, partner events, and executive roundtables.
- Manage logistics: vendor communication, venue research, travel coordination, booth setup, branding, collateral, onsite execution, and teardown.
- Ensure demos, brand assets, and event materials are accurate, polished, and ready ahead of time.
- Partner with SDR teams on pre-event outreach, onsite engagement, and structured follow-up.
Campaign & Sales Alignment
- Work closely with Sales and SDR teams to drive attendee engagement and maximize event ROI.
- Manage attendee lists, invitations, email sequences, and follow-up cadences in HubSpot.
- Assist in evaluating event opportunities based on audience fit, strategic relevance, and cost.
Performance Measurement
- Track event metrics including leads, cost per lead, influenced opportunities, and ROI.
- Maintain dashboards and reporting inside HubSpot.
- Deliver clear post-event analyses with insights and recommendations.
- Ensure accurate attribution for all field marketing activities.
Project & Stakeholder Coordination
- Maintain the global events calendar and ensure timely execution across all deliverables.
- Support budgeting, vendor contracts, and invoice management.
- Keep internal stakeholders informed of progress, risks, and outcomes.
You Should Apply If
- You have 24 years of experience in B2B field or event marketing, ideally within SaaS, technology, or fintech.
- You have hands-on experience managing trade shows, conferences, or partner events.
- You're comfortable using marketing automation platforms (HubSpot preferred).
- You can work cross-functionally and communicate effectively with sales teams and vendors.
- You enjoy using data to guide decisions and surface actionable insights.
- You're open to traveling 2030% for event execution.
What We're Looking For
- A detail-oriented executor with strong organizational discipline.
- Someone who can juggle multiple priorities without losing clarity or momentum.
- A collaborative partner who works well across Sales, SDR, and Marketing.
- Someone who thrives in a fast-paced, evolving environment and takes initiative naturally.
Why This Matters
Events are an essential way we show up in the world how prospects meet us, how customers learn from us, and how partners build trust with us. In this role, you'll help craft those moments with intention and precision, ensuring our presence is consistent, impactful, and closely tied to pipeline and revenue outcomes.
