Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette
Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette
aditya birla fashion and retail ltd.Early Applicant
- Posted 20 hours ago
- Be among the first 10 applicants
Job Description
Key Responsibilities
- Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints.
- Manage customer lifecycle journeys, including onboarding, cart abandonment, repeat purchase, reactivation, and loyalty campaigns.
- Create customer segments and personalized campaigns to improve engagement and conversion.
- Analyze customer behavior, campaign performance, and retention metrics to generate actionable business insights.
- Build and maintain dashboards to track key KPIs such as CRM revenue, retention rate, repeat purchase rate, CLV, and campaign ROI.
- Partner with Ecommerce, Marketing, Merchandising, and Technology teams to drive customer growth initiatives.
- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
- Support loyalty program execution and customer database management.
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Key Skills
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