Role Overview
The Assistant Manager Direct Sales will drive business development for advertising partnerships and manage relationships with international OTAs & Tourism Boards focusing on revenue growth through brand collaborations.
Key Responsibilities
- Advertising Partnerships & Revenue Growth
- Identify, pitch, and onboard brand advertisers across key categories.
- Sell and manage in-flight media, magazines, sampling, digital assets, airport branding, and co-branded campaigns.
- Develop tailored proposals and negotiate commercials.
- Coordinate with marketing, digital, and product teams for campaign execution.
- Track campaign performance, revenue, and ROI.
- International OTA Management
- Identify and onboard key potential Global OTAs
- Drive visibility, conversions, and revenue through promotions and fare strategies.
- Monitor pricing, content accuracy, market share, and competitive performance.
- Resolve booking issues, fare discrepancies, and operational challenges.
- Analyze OTA metrics to optimize performance and revenue.
- Strategic Partnerships with Tourism Boards
- Identify partnership opportunities with potential tourism boards globally.
- Support co-marketing initiatives and cross-promotional activities.
- Coordinate with internal teams to execute partner integrations and marketing plans.
- Stakeholder & Project Management
- Collaborate with Revenue Management, Digital, Legal, Finance, Product, and Airport Operations teams.
- Handle agreements, NDAs, compliance, and documentation.
- Maintain CRM pipelines, dashboards, and revenue trackers.
Qualifications & Experience
- Bachelor's/Master's degree in Business, Marketing, Aviation, Hospitality, or a related field.
- 5-8 years of experience in partnerships, business development, advertising sales, OTA management, or airline commercial roles.
- Strong understanding of online & offline advertising sales, aviation sales, and digital assets.
- Strong communication, negotiation, and presentation skills.
- Proficiency in Excel, PowerPoint, and CRM/analytics tools (e.g., Power BI).
Personal Attributes
- Target-driven and commercially oriented.
- Excellent relationship-building skills.
- Ability to manage multiple projects in a fast-paced environment.
- High ownership, accuracy, and attention to detail.
- Strong analytical and problem-solving mindset.
