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Assistant Manager - Digital Marketing

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  • Posted 6 days ago
  • Over 50 applicants have applied

Job Description

  • Develop campaign structures based on program requirements
  • Develop media plans for programs inferring data from past campaigns
  • Draw insights and conclusions with data
  • Good with data and analysis and can make data-backed campaign decisions
  • Collaborate with cross-functional teams to coordinate creatives and landing page development
  • Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
  • Has a good hold of English and can guide the creative team to get good output on copy, content creatives
  • Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting
  • Prepare daily, weekly, and monthly reports, providing insights on campaign performance
  • Is well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email

Job Requirement

EXPERTISE AND QUALIFICATIONS

  • Experience with Salesforce is an added advantage
  • Experience of having worked in lead generation business is an added advantage
  • Paid marketing, performance marketing
  • Microsoft Excel
  • Excellent communication skills
  • Understanding of channels and attribution

More Info

About Company

We are a learning platform that traverses an individuals journey through life, making them confident and equipped to rise in this competitive world.
Taking the rich legacy of trust, knowledge, and learning of The Times of India Group forward, we strive to embody the values of Education 4.0 learner-centric, industry -relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow.

Job ID: 113100257

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