Assistant manager - Digital Marketing

Essential Job Functions

• Develop and implement comprehensive marketing strategies that align with the company's objectives
• Oversee the creation and execution of creative content for social media and digital marketing campaigns
• Manage the company's social media platforms, ensuring consistent brand messaging and engagement
• Own lead generation activities
• Coordinate PR efforts, maintaining strong media relationships and promoting the company's positive image
• Analyze market trends and customer behavior to identify opportunities for growth and improvement
• Manage and mentor a team of professional writers, designers, and marketers, fostering a collaborative and innovative work environment
• Collaborate with cross-functional teams to support various marketing initiatives
• Monitor and report on the effectiveness of marketing campaigns and strategies, making data driven recommendations for optimizations

Requirements and skills

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of experience in marketing, preferably in the enterprise technology industry space
• Proven track record of managing and executing successful marketing campaigns
• Strong understanding of digital marketing, including social media, SEO, and content marketing
• Excellent communication and interpersonal skills, both verbal and written
• Strong analytical and strategic thinking abilities
• Experience in PR management and media relations
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities

Experience- 4+ years