Assistant Manager - Digital Marketing

Position Summary:

These positions manage digital campaigns to promote business loans, optimizing SMEs seeking working capital or term loans. Selected candidates will handle execution, oversee digital marketing strategy and teams. We emphasize ROI on ad spends and generating actionable customer reactions and, on the data, provided.

Key Responsibilities:

Plan and execute performance campaigns on Whatsapp, SMS, Google RCS including keyword research, ad copywriting, and A/B testing.

Also, explore Google Ads and Meta (Facebook/Instagram) for business loan leads, brand awareness marketing

Experience in content generation using Generative AI and Media assets

Manage ValueFirst or equivalent platform for SMS/Whatsapp automation for lead nurturing in compliance with TRAI/RBI rules, and personalized/Customized follow-ups to boost conversions.

Analyze performance and optimize for metrics like CPL, ROAS, and track pixel events for loan applications.

Create content for social media, landing pages, and emails highlighting loan benefits like low rates and quick disbursal.

Achieve Monthly lead targets (e.g., 5000+ qualified leads), and report to HEAD of DIGITAL MARKETING.

Required Qualifications:

Executive: Bachelor's in marketing/business; 1-3 years in digital marketing, preferably fintech/NBFC loans.

Assistant Manager: 3-5 years experience; proven expertise managing 5-10L monthly ad budgets.

Certifications: Google Ads, Meta Blueprint; hands-on with Value First or similar OTP/CRM tools.

Essential Skills:

Proficiency in Meta Ads Manager, Google Ads (Search/Display), and Value First for bulk messaging.

Strong analytical skills for campaign optimization; knowledge of financial regulations and SEO basics.

Excellent English/Hindi communication; creative for ad creatives targeting Indian businesses