Job Title: Assistant Manager Digital Marketing
Job Summary
We are seeking a dynamic and results-driven
Assistant Manager Digital Marketing to support the planning, execution, and optimization of our paid/online marketing efforts. This role requires a creative thinker with strong analytical skills, experience in digital marketing channels, and the ability to collaborate across departments to drive online engagement, lead generation, and brand awareness.
Key Responsibilities
- Assist in the development and implementation of comprehensive digital marketing strategies.
- Manage and optimize campaigns across digital platforms including SEM (Google Ads), display advertising, email marketing, and social media (Facebook, LinkedIn, Instagram, etc.).
- Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, Linkedin Ads, etc., and provide actionable insights.
- Coordinate with content, design, and product teams to ensure consistent branding and messaging across all digital touchpoints.
- Contribute to the creation of engaging content for ad campaigns and other digital campaigns.
- Track KPIs such as Conversion Rate, Paid Channel traffic, CTR, and ROI on campaigns.
- Stay current with emerging digital trends, tools, and technologies to propose new growth opportunities.
- Support lead generation and nurturing strategies through marketing automation platforms (e.g., HubSpot, Salesforce etc.).
- Assist in preparing marketing reports and presentations for senior leadership.
Qualifications And Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 35 years of experience in digital marketing or related roles.
- Proficient in Google Ads, Meta Ads Manager, SEO/SEM strategies, and email marketing tools.
- Hands-on experience with web analytics tools (e.g., Google Analytics, Hotjar, SEMrush).
- Familiarity with content management systems (CMS) like WordPress or Shopify.
- Strong understanding of digital performance metrics and reporting.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think strategically and execute methodically.
- Strong project management and organizational skills.
Preferred Skills
- Google Ads and Analytics certifications.
- Experience in B2B/B2C marketing environments.
- Working experience in website management
