About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Company's brand portfolio includes India's most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company's portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India's most preferred premium denim brands, while Reebok – transitioned under the Company's management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
Roles and Responsibilities
- Design and develop seasonal collections for men's formal woven apparel, including shirts, trousers, blazers, suits, and jackets.
- Research and analyze global fashion trends, fabric innovations, color forecasts, and market dynamics relevant to the formalwear segment.
- Create mood boards, design concepts, sketches, and detailed technical specifications for new product development.
- Collaborate with merchandising, sourcing, product development, and buying teams to ensure designs align with business objectives and customer preferences.
- Select appropriate fabrics, trims, embellishments, and construction techniques suitable for formal woven garments.
- Develop and maintain seasonal color palettes, fabric stories, and design themes.
- Work closely with pattern makers and sample development teams to ensure design intent is accurately translated into prototypes and final products.
- Conduct fit sessions and provide feedback on garment construction, fit, styling, and finishing.
- Monitor sample development timelines and ensure timely execution of collections.
- Evaluate competitor products and market offerings to identify opportunities for product differentiation and innovation.
- Ensure products meet quality, cost, and manufacturability requirements while maintaining design aesthetics.
- Prepare design presentations and collection reviews for internal stakeholders and leadership teams.
- Support vendor interactions and factory visits for product development, fabric sourcing, and sample approvals when required.
- Maintain design documentation, technical packs, and product specifications throughout the development cycle.
Qualifications & required Skills
- B.Des from NIFT.
- Strong understanding of men's formalwear aesthetics, garment construction, and woven fabric development.
- Knowledge of woven fabrics, yarns, finishes, and garment manufacturing processes.
- Proficiency in design software such as Adobe Illustrator, Photoshop, and related design tools.
- Strong trend forecasting, color sense, and fabric selection capabilities.
- Excellent communication and cross-functional collaboration skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced retail environment.
- Strong attention to detail and commercial awareness of the menswear market.
