Assistant Manager - Customer Retention Marketing

Job Responsibilities: The person will be responsible to build long-term relationships with customers, increase their loyalty towards Xiaomi and play a vital role in fostering long-lasting relationships with our valued customers.

Job requirements:

• Improve user retention and drive repeat purchases

• Analyzing data to determine which strategies are most effective in retaining customers over time & optimize accordingly

• Build, launch and scale Loyalty & Referral programs

• Reduce cart drop offs, drive up-sell and cross-sell initiatives

• Plan, execute, and manage marketing campaigns across different communication channels like Mailers, Push notifications, WhatsApp and SMS

• Monitoring competitors activities and industry trends for all CRM activities

• Define key metrics & track them to measure short-term and long-term impact of marketing strategies

• Coordinate with internal and external stakeholders like marketing, product, design teams and 3rd party CRM tool vendors

• Must be user experience focused

• Stay up to date with market trends, competitor activities, and consumer behaviors to identify opportunities for growth and optimize marketing strategies

Experience - 5 to 8 years