About ICONIC :-
ICONIC is India's leading multi-brand fashion and lifestyle retail destination, housing premium global and Indian labels. With a strong retail presence and growing digital footprint, ICONIC delivers a premium shopping experience that blends store excellence with digital innovation.
We are hiring an Assistant Manager – CRM, Loyalty & Social Media, that drives customer retention, loyalty program performance, offline footfall, and brand engagement across digital platforms.
Role Overview :-
This role is responsible for executing CRM & loyalty campaigns, managing ICONIC's customer loyalty program, and ensuring footfall growth in offline stores while also driving social media presence. It requires a balance of analytical, operational, and creative skills to strengthen ICONIC's customer connect across channels.
Key Responsibilities :-
CRM & Loyalty
- Execute customer engagement campaigns (email, SMS, WhatsApp, app push).
- Manage ICONIC's loyalty program, ensuring customer acquisition, tier management, and redemption journeys.
- Work closely with retail operations to design CRM interventions that increase repeat visits & basket size.
- Track loyalty KPIs: active members, repeat purchase, retention uplift, and store-level penetration.
Offline Footfall & Retail Engagement
- Partner with store teams to drive customer reactivation and repeat visits.
- Plan CRM activations that directly translate into in-store traffic & conversions.
- Analyze customer data at store level to identify churn triggers and win-back opportunities.
Social Media
- Manage ICONIC's social media content calendar across Instagram, Facebook, LinkedIn.
- Develop campaigns that integrate loyalty stories, exclusive previews, and store experiences.
- Monitor and respond to community conversations to build engagement.
- Track social KPIs: reach, engagement rate, follower growth.
Ideal Candidate Persona :
- Experience: 5 to 8 years in CRM, loyalty marketing, or digital marketing (fashion/retail/e-commerce preferred).
Skills:-
- CRM Tools: Salesforce, Web Engage, Mo Engage, or similar.
- Social Tools: Meta Business Suite, Canva, Hootsuite, Sprout.
- Strong loyalty program understanding and offline-to-online CRM integration.
- Analytical bent of mind
- Background: Likely from retail-first organizations with loyalty programs (ABFRL, Reliance Brands, Shoppers Stop, Arvind Lifestyle, Marks & Spencer) or digital-first fashion brands with hybrid CRM + social teams (Myntra, Nykaa Fashion, Ajio)
- Education: Prefer someone with B.Tech / Engineering background. Graduate/Postgraduate in Marketing, Business, or Media Studies.
- Compensation Expectation: ₹6 – 9 LPA (Delhi NCR market, 2025).
Why Join ICONIC
- Opportunity to own both loyalty program performance and social storytelling.
- Exposure to premium global fashion brands and omnichannel retail.
- Dynamic, fashion-forward work environment.
This profile focusses on driving loyalty & offline footfall through CRM while also building ICONIC's digital presence via social media — a retail + digital hybrid profile with strong growth potential.
