Plan & execute targeted CRM campaigns across multiple customer channels of SMS, Email, and Push Notifications.
Produce and execute email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Work in partnership with designers and copywriters to optimize the campaign's creative and template structure based on best practices.
Provide regular campaign performance reports & maintain accurate and detailed documentation of all email marketing campaigns.
Requirements
The candidate needs to have 2+ years of relevant experience and a strong blend of hard and soft skills.
Experience with SMS, Email, Push notifications, WhatsApp, and SMS marketing.
Proven experience in managing email marketing
Hands-on experience in marketing automation and CRM Tools
Excellent communication, teamwork, and problem-solving skills
