Purpose of Role
We are looking for an experienced Marketing professional with a strong foundation in B2B marketing,
analytics and MarTech to help drive core marketing functionality. The role will focus on planning and
executing integrated marketing initiatives, strengthening marketing analytics and enabling business
teams through insights and performance tracking.
Position Title
Assistant Manager - Corporate Communications
Position Summary
The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools,
with the ability to translate data into actionable recommendations. Prior exposure to the power, energy,
infrastructure or capital goods sector is preferred.
Position Demands
Master's degree in Marketing, Business, or a related field
- Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
- Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage
Key Accountabilities / Responsibilities
Key Responsibilities
- Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events
and sales enablement
- Own marketing performance measurement, including campaign, funnel and pipeline analytics, to
assess impact and ROI
- Manage and analyse marketing data using Salesforce for lead management, pipeline tracking,
reporting and dashboards
- Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales
teams
- Leverage marketing automation platforms (such as Marketo) for campaign execution, lead
nurturing, scoring and reporting
- Track and optimise campaign performance using tools such as Google Analytics, LinkedIn
Campaign Manager, Google Ads and email marketing platforms
- Build and maintain performance dashboards using BI tools to support decision-making and
leadership reporting
- Partner closely with Sales, Product and Business teams to align marketing initiatives with
commercial priorities and pipeline objectives
- Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and
data services into clear and compelling marketing narratives
- Support market, customer and competitive analysis to sharpen targeting
Competencies
Behavioural - Achievement Orientation
Behavioural - Altrocentric Leadership
Behavioural - Analytical Decision Making
Behavioural - Customer Service Orientation
Behavioural - Impact and Influence
Behavioural - Information Seeking
Behavioural - Initiative
Behavioural - Innovative Thinking
Functional - Financial
Functional - Operational
Functional - People
Functional - Strategic
