About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the top five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Purpose of the Role:
To support the execution of corporate communication (Social Media & Internal Communication) initiatives with a focus on social media, digital platforms, and internal communication, ensuring consistent brand messaging, employee engagement, and effective digital presence aligned with Alkem's overall communication strategy.
Key Responsibilities:
- Manage and execute Alkem's social media strategy across platforms (LinkedIn, Instagram, Facebook, Twitter, Youtube, etc.) to enhance brand visibility and engagement.
- Create, and publish engaging content including posts, reels, creatives, videos, and campaigns aligned with brand guidelines.
- Track social media performance, analyze insights, and optimize content strategy to improve reach and engagement.
- Monitor digital trends and recommend creative brand campaigns to strengthen online visibility and presence.
- Support internal communication initiatives including leadership communication, campaigns, newsletters, and employee engagement programs.
- Drafting, designing, releasing internal communication
- Coordinate with key functional/ department teams for timely dissemination of key messages and initiatives.
- Ensure consistency in brand messaging and visual identity across all digital and internal communication channels.
- Liaise with creative and digital agencies for content development and execution.
Success Metrics:
- Growth in followers, viewership and engagement across social media platforms
- Quality and effectiveness of internal communication initiatives
- Timeliness and consistency of communication rollouts
- Innovation in digital campaigns and formats
Stakeholder:
- Internal: Corporate Communication team, Business Teams, Leadership
- External: Digital/Creative agencies, Social media partners
Qualifications & Skill Requirements:
- 3-5 years of experience in digital marketing, social media
- Bachelor's degree in Mass Communication/Marketing; MBA preferred
- Strong content writing and storytelling skills
- Good understanding of digital platforms, analytics, and social media tools
- Creative thinking
- Strong coordination, followup and stakeholder management skills
