Company Description
Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Job Description
Key Responsibilities:
- Keeping abreast of industry trends, social media tools, and emerging platforms
- Creating and implementing a comprehensive social media strategy aligned with the yearly marketing calendar
- Identifying target audiences and tailoring content to resonate with them.
- Managing and overseeing social media accounts on different platforms
- Managing and actively corroborating with the agency to execute day to day tasks
- Preparing regular reports showcasing performance and providing insights for improvement.
- Monitoring and analyzing social media metrics to assess the effectiveness of campaigns.
- Encouraging and leveraging user-generated content to build brand loyalty.
- Collaboration with barter and paid influencers
- Reviewing and editing copy for clarity, grammar, and adherence to brand guidelines.
Business Analysis:
- Deep analysis of performance for each social media campaign
- Analysis of competition hotels on social media channels
- Provide monthly report on target and results
Key Internal Interactions
- Commercial Head of ibis & ibis Styles India
- General Managers & DOS of ibis & ibis Styles India
- Head of Culinary transformation
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- Proven experience as a Social Media Manager or in a similar role.
- Strong writing and communication skills.
- Proficiency in using social media management tools and analytics.
- Creativity in developing engaging and shareable content.
- Knowledge of current trends and best practices in social media marketing.
- Excellent multitasking and time-management skills.
- Ability to collaborate with cross-functional teams.
- Strong problem-solving and decision-making abilities.
- Flexibility to adapt to evolving trends and changes in the social media landscape.
- Understanding of brand voice and the ability to maintain consistency in messaging.
- An existing network or relationships with influencers, bloggers, or others in the social media industry can be a plus.
