Role Overview
We are looking for a dynamic and result-oriented professional to drive delegate acquisition and marketing activities for conferences across sectors such as
Clean Energy, Mass Transit, Infrastructure, Sustainability, and related industries.
The role will involve a combination of
B2B marketing, delegate acquisition, content creation, digital marketing, event registrations, and stakeholder management.
Key Responsibilities
- Drive delegate acquisition for conferences through targeted sales and marketing initiatives.
- Conduct market and prospect research to identify relevant companies, decision-makers, industry professionals, and potential delegates.
- Develop and execute integrated marketing plans covering digital marketing, content marketing, email campaigns, social media, and other promotional channels.
- Create engaging marketing content and collateral, including website content, promotional material, newsletters, press releases, emailers, and invitations.
- Manage email marketing campaigns and other delegate outreach initiatives to maximize registrations.
- Utilize data and analytics to track campaign performance, monitor key metrics, and identify opportunities for improvement.
- Collaborate with Sales, Operations, Creative, and other internal teams to ensure smooth and effective execution of marketing campaigns.
- Coordinate with external vendors, industry associations, media partners, and other stakeholders to support conference promotion.
- Manage event registrations and respond to delegate queries in a timely and professional manner.
- Maintain databases, campaign trackers, and regular reports related to delegate acquisition and marketing performance.
- Support the overall promotion and successful execution of conferences.
Required Skills & Competencies
- Proficiency in digital marketing, including SEO, social media, email marketing, and analytics.
- Strong written and verbal communication skills.
- Excellent business communication and letter-writing skills.
- Ability to create clear, compelling, and engaging marketing content.
- Strong research and prospect-identification skills.
- Good knowledge of MS PowerPoint, Google Slides, Canva, and MS Excel.
- Highly organized with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
- Strong interpersonal and stakeholder-management skills.
- Ability to work collaboratively in a fast-paced, target-driven environment.
- Strong attention to detail and follow-through.
Ideal Candidate
The ideal candidate should have experience in
conference/event marketing, B2B marketing, delegate acquisition, exhibitions, events, media, or a similar business environment, with a strong interest in infrastructure and industry-focused events.
Key Skills: Conference Marketing | Delegate Acquisition | B2B Marketing | Digital Marketing | Email Marketing | Social Media | Content Marketing | Event Management | Excel | PowerPoint | Canva | Business Communication
Skills: b2b marketing,event managment,digital marketing,conference marketing,delegate acquisition,conferences,email marketing,delegate,content marketing,digital,campaigns
