Assistant Manager - Channel Marketing

Key Responsibilities

• Plan and execute all marketing strategies to achieve target market share, revenues, and GRPs.
• Drive impactful 360-degree campaigns for new show launches on the Star Suvarna network.
• Plan and implement brand-building initiatives as per the activity calendar.
• Create and manage engaging social media content to maximize audience interaction.
• Collaborate with cross-functional teams and coordinate with external PR, digital, creative, and media agencies for timely campaign delivery.
• Deploy on-ground initiatives to increase channel reach and audience engagement.
• Prepare presentations for internal campaigns and manage end-to-end execution.
• Ensure effective execution across ATL (Above-the-Line) and BTL (Below-the-Line) marketing channels.