- Execute, plan, and optimize campaigns across various paid media channels.
- Ideate, experiment, implement, and iterate campaigns constantly to continue increasing efficiency and scale while keeping costs in check
- Tracking, analysis, and subsequent optimization of acquisition re-marketing campaigns/initiatives on a daily basis.
- Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.
- Perform competitive analysis stay abreast of the latest industry trends and product updates
- Collaborate with different teams such as brand, product, retail, online, category and other business functions to achieve their respective objectives.
- Manage marketing mix towards user conversion and revenue generation
- Manage reports within the expected turnaround times set by the channel managers
- Keep a close tab on campaign performance
- Daily visibility into campaign performance across channels with forecasting what needs to be changed when, where and how.
- Managing key performance metrics on all platforms
- Manage end-to-end campaign life-cycle
- Manage and optimize online ads campaigns on Google Adwords, Facebook, etc
- Analyzing key platform trends to improve the same
- Organizing Fixing Data
- Campaign Data Analytics
- Cross collaboration Stakeholder management.
Skill required:
- Hands-on experience running paid campaigns across Meta and Google with proven experience in successfully scaling and optimizing campaigns
- Analytical thinking and understanding ability is a must.
- A highly data-driven professional with good knowledge of presentation and reporting.
- Excellent written and verbal communication skills.
- Someone who can translate data into actionable insights
- Execute and measure experiments and conversion tests
- Is proficient in various marketing and analytic tools such as GA4, Mixpanel, Adjust, Appsflyer, etc
- Knowledge of using Scripts in Google ads is a big plus
- Good at managing multiple workstreams/ projects in parallel.
Prior Experience:3-5 years experience in performance marketing
Additional skills required:
- Should be enthusiastic (to learn new things),
- An initiator with creative thinking,
- Methodical (keeps track of tasks),
- Sincere, hard-working Ability to independently lead, communicate, and collaborate with multiple cross-functional teams
- punctual (meeting timelines is critical).
- Constantly seeking to enhance your knowledge
