Key Responsibilities
Revenue Strategy & Business Insights
- Support the Category Head in developing revenue generation strategies by providing data-driven insights on channel performance, market dynamics, and advertising spend trends.
- Build a strong understanding of the organization's business model, industry landscape, and client categories to deliver meaningful analysis.
- Collaborate with sales teams to understand business trends, competitive landscape, and market dynamics to support strategic planning.
Analytics, Dashboards & Reporting
- Develop and maintain dashboards and analytics reports using tools such as Tableau, Power BI, and Google Sheets.
- Create centralized resource hubs for reporting and analytics to improve accessibility of business insights.
- Ensure integration of reporting tools with platforms such as Salesforce and Mint for real-time data insights.
- Generate periodic revenue performance reports, sales productivity metrics, and channel performance reviews.
Budgeting & Forecasting
- Support the preparation of budgets and re-forecasting based on quarterly performance and evolving market conditions.
- Maintain accurate revenue pipelines and track financial performance of the channel.
- Ensure timely and accurate submission of budget and forecast reports for leadership review.
Sales Support & Strategic Analysis
- Collaborate with sales teams on client proposals by providing data-driven insights that strengthen value propositions.
- Analyze BARC data, industry reports, and CRM data to monitor sales productivity and identify growth opportunities.
- Develop internal review reports and presentations to communicate channel performance and strategic insights to leadership.
Performance Monitoring & Decision Support
- Track and monitor key sales productivity metrics through periodic analysis and reporting.
- Present insights and performance reviews in formats required by senior leadership, including the National Head.
- Identify business opportunities through detailed data analysis and highlight actionable insights that support strategic decision-making.
