About the Role:
We're on the lookout for a dynamic, proactive professional to join our Branding & Marketing team, driving powerful brand presence through offline initiatives, BTL activations, and ATL campaigns.
You'll work at the intersection of strategy and execution — participating in brand ideation, sitting with creative and digital teams, planning ATL/BTL initiatives, managing events, overseeing vendors, and ensuring every single brand interaction delivers impact and consistency.
If you're someone who thrives in fast-paced environments, loves bringing ideas to life on-ground, and is hands-on with execution — we want to hear from you.
What You'll Do:
- Strategic Input: Sit with the team to contribute actively to branding and marketing strategy discussions, campaign planning, and creative ideation.
- ATL & BTL Campaigns: Execute both ATL (TV, radio, print, OOH) and BTL (events, activations, exhibitions) campaigns to amplify brand reach and engagement.
- Cross-Team Collaboration: Work hand-in-hand with the digital, content and design teams to ensure synergy across all brand touchpoints.
- Event Management: Lead end-to-end planning and execution of corporate events, brand activations, trade shows, and product launches.
- Social Media Oversight:Verify, approve, and align social media posts to maintain tone, style, and message uniformity.
- Brand Consistency: Ensure cohesive branding across signage, displays, promotional materials, and campaign creatives.
- Vendor & Agency Coordination: Collaborate with agencies, printers, and fabricators to manage timelines, budgets, and output quality.
- Market Research: Stay updated with industry trends and competitor activities to bring fresh, relevant offline marketing ideas to the table.
- ROI & Reporting: Track campaign performance and expenses; generate insightful post-campaign/event reports.
- Multitask & Manage: Juggle multiple deadlines and projects in a high-energy, creative, and execution-focused environment.
What You Bring:
- Proven experience in BTL and ATL marketing, branding, and event/project management
- Deep understanding of offline brand-building and consumer engagement
- Strong planning, coordination, and execution capabilities
- Excellent communication and vendor management skills
- Creative thinking backed by strategic insight
- Basic understanding of print production and promotional materials
- Proficiency in tracking performance, managing budgets, and delivering ROI
- A team-first mindset with the ability to collaborate and co-create
- Strong Communication Skill Set
Why Join Us
At ISDC, you'll be more than just a professional — you'll be a brand storyteller, a campaign strategist, and a creative force helping shape how the world sees us. This is your opportunity to bring big ideas to life, on-ground and in-market.
Please Note:
- This is a full-time, on-site role at Infopark, Kochi
- No remote work option available
- Preference for immediate joiners based in Kerala
Apply Now: Send your resume to [Confidential Information]
About ISDC:
ISDC (International Skill Development Corporation) is a leading global provider of British education and skills, working in collaboration with over 200 universities and academic institutions. With strategic partnerships across the UK and India, ISDC is committed to transforming higher education through global qualifications, transnational education, and professional development.
More info: www.isdcglobal.org
