Assistant Manager

Job Title: Assistant Manager – Marketing (Real Estate) – RAHEJA

Location: Navi Mumbai

Company: Leading Real Estate Consultancy (Mandate Role for Premium Developer Projects)

Role Overview

We're looking for someone who can own end-to-end marketing for residential real estate projects. This isn't a pure branding role. You'll be directly responsible for driving leads, supporting sales, and ensuring inventory movement through sharp planning and execution.

Key Responsibilities

1. Project Marketing & Launch Strategy

• Plan and execute go-to-market strategies for new launches
• Define positioning, pricing support inputs, and target audience segments
• Work closely with sales teams to align marketing with inventory movement goals

2. Campaign Planning & Execution

• Lead digital and offline campaigns across platforms (Meta, Google, portals, etc.)
• Coordinate with agencies for creatives, media planning, and performance tracking
• Continuously optimize campaigns based on CPL, site visits, and conversions

3. Lead Management & Sales Enablement

• Monitor lead flow, quality, and conversion funnel
• Work with CRM and sales teams to improve site visits and bookings
• Create sales collaterals, pitch decks, and project communication tools

4. Events & Activations

• Conceptualize and execute on-ground events, launch events, and promotional activities
• Drive innovative campaigns (offers, lucky draws, experiential marketing) to boost demand

6. Strategic Planning, AOPs & Reporting

• Prepare detailed Annual Operating Plans (AOPs) for strategic business planning across projects and launches
• Develop forecasting models, budgeting plans, revenue projections, and marketing allocation strategies
• Create complex Excel-based trackers, business models, and analytical reports for management decision-making
• Prepare PowerPoint presentations, strategy decks, and review reports for leadership and developer discussions
• Analyze campaign performance, sales trends, inventory movement, and market intelligence to support strategic planning and business growth

7. Market Intelligence

• Track competing projects, pricing, and campaigns
• Provide insights to refine positioning and marketing strategy

Key Requirements

• 2 - 3 years of experience in real estate marketing (developer or IPC/consulting side)
• Strong understanding of residential sales cycles and buyer behaviour
• Advanced knowledge of Microsoft Excel and PowerPoint- This is a Non Negotiable
• Ability to prepare complex AOPs, business plans, financial projections, and strategic presentations – Non Negotiable
• Strong analytical and problem-solving skills with attention to detail- Non Negotiable
• Ability to work with multiple stakeholders (sales, agencies, developers)
• Comfortable with data, numbers, and performance tracking – Non Negotiable

What We're Looking For (Key Personality Traits)

• Someone who takes ownership, not just executes tasks
• Sharp thinking with a bias for action
• Ability to handle pressure during launches and high-stakes timelines
• Commercial mindset, focused on driving business and sales outcomes
• Strong presentation and strategic planning capability

Why This Role

You'll get direct exposure to high-value real estate projects, including premium and luxury developments, and play a key role in driving their market success.