About Business
JOB DESCRIPTION
Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.
Adani Airports Holding Limited: Adani Airports Holding Limited is reshaping the aviation landscape, transforming airports into dynamic hubs of connectivity, innovation, and service excellence. By prioritizing passenger experience, leveraging state-of-the-art technology, and enhancing operational efficiency, we are redefining airport infrastructure across India. Our vision is to create world-class airports that serve as gateways to regional development and global connectivity, positioning Adani Airports as a leader in the aviation sector with a focus on sustainable growth and community impact.
Job Purpose: Executive - Sales - Advertisement provides vital support to the sales team, assisting in executing sales strategies and maintaining client communication. This role focuses on data management and reporting while conducting market research to identify business growth opportunities and supporting overall sales initiatives.
Responsibilities
Roles and Responsibilities
- Understanding Media Values:
- Analyze and comprehend the value delivered by diverse advertising mediums within the airport ecosystem, including digital displays, print, and experiential formats.
- Stay updated on evolving media trends and their impact on audience engagement in transit environments.
- Market Outreach and Revenue Generation:
- Develop and execute targeted outreach strategies to generate advertising revenue and consistently meet or exceed assigned sales targets.
- Build and nurture a robust client pipeline by canvassing potential advertisers, ensuring sustained growth in advertising volumes and product promotion revenues.
- Collaborate with marketing and operational teams to align advertising campaigns with airport passenger demographics and seasonal fluctuations.
- Client Acquisition and Relationship Management:
- Identify and engage prospective advertisers by assessing their marketing objectives, budget constraints, and promotional timelines.
- Foster long-term relationships with existing clients through proactive communication, solution customization, and high service standards.
- Serve as a trusted advisor to clients, recommending optimal advertising packages that deliver maximum impact and ROI.
- Pricing Strategy and Inventory Management:
- Develop a nuanced understanding of pricing mechanisms tailored to airport advertising inventories, factoring in demand-supply dynamics and seasonal trends.
- Implement flexible pricing models that maximize revenue without compromising client acquisition and retention.
- Coordinate with finance and operations to ensure accurate and timely billing, collections, and adherence to contractual obligations.
- Compliance with SOPs and Process Excellence:
- Ensure strict adherence to Standard Operating Procedures for both pre-sales and post-sales activities, maintaining transparency and accountability.
- Collaborate with cross-functional teams to streamline processes that enhance client experience and operational efficiency.
- Maintain accurate records of sales activities, client interactions, and revenue forecasts for reporting and decision-making purposes.
- Revenue Maximization and Debt Management:
- Drive initiatives aimed at maximizing advertising revenues across all available channels within the airport environment.
- Work closely with the finance department to ensure prompt collection of dues from clients and agencies, minimizing outstanding receivables.
- Technology and Industry Knowledge:
- Stay abreast of technological advancements in the advertising industry, particularly those relevant to airports and transit destinations.
- Leverage innovative advertising technologies and platforms to enhance media effectiveness and client satisfaction.
Behavioural Skills
- Strong interpersonal and communication skills to engage diverse stakeholders effectively.
- Proactive mindset with a problem-solving attitude.
- Ability to work collaboratively within a team and cross-functional environment.
- Customer-centric approach with high ethical standards aligned with Adani's values.
- Adaptability and resilience to thrive in a fast-paced, dynamic environment.
Technical Skills
- In-depth knowledge of B2B sales strategies within the advertising domain.
- Proficiency in CRM software and sales analytics tools.
- Familiarity with digital advertising platforms and media buying processes.
- Understanding of airport operations and transit audience behaviors is advantageous.
Non-Negotiable Skills
- B2B Sales Expertise
- Market Outreach and Client Acquisition
- Advertising Revenue Generation
Key Stakeholders - Internal
Lead - Sales - Advertisement
Marketing Department
Finance Department
Commercial Department
Human Resources
Key Stakeholders - External
- Clients
- Advertising Agencies
- Vendors and Concessionaires
Qualifications
Educational Background:
Bachelor's degree in Marketing, Business Administration, or related field.
Work Experience
3-5 years of experience in sales support, preferably in advertising or media
