Assistant Manager - Admissions and Marketing

Job Description

• Execute marketing campaigns (offline & online) to generate quality leads.
• Organize and participate in education fairs, career counselling sessions, seminars, workshops, and campus outreach activities.
• Build relationships with schools, coaching centers, counsellors, and other academic partners for lead generation.
• Strengthen brand visibility through local events, tie-ups, and student engagement activities.
• Provide market feedback and competitor analysis to management for strategy enhancement
• Support digital marketing campaigns through social media, content sharing, and engagement.
• Handle walk-ins, telephonic, and online admission enquiries.
• Counsel prospective students and parents about programs, curriculum, admission process, and career outcomes.
• Guide students through application, selection, and enrolment process.
• Maintain enquiry and admission conversion records in CRM/ERP system.

Skill Requirements

• Strong communication and interpersonal skills.
• Ability to counsel and engage with students and parents effectively.
• Good understanding of digital marketing and social media platforms.
• Experience with CRM/ERP systems is an advantage.
• Strong networking and relationship-building skills.
• Ability to plan, coordinate, and execute events.
• Analytical skills to understand market trends and competitors.
• Target-driven mindset with strong follow-up and conversion skills.
• Ability to work independently as well as in a team environment.