Position Title: Assistant General Manager Sales
Experience in Years:
Location: Mumbai
About the Company:
Malpani Arcade Private Limited is proud to bring the globally celebrated entertainment brand Dave & Buster's to Bengaluru, Mumbai, and Delhi. Renowned for combining great food, drinks, arcade games, and event experiences under one roof, Dave & Buster's offers a unique venue for unforgettable celebrations, corporate events, and casual get-togethers.
Job Overview: We are looking for a passionate, strategic, and results-driven Assistant General Manager Sales to join our dynamic marketing team.
The AGM Sales will own the national sales strategy for Dave & Buster's India, driving revenue growth across multiple locations through structured sales processes, team leadership, and strategic partnerships.
The role will oversee store-level sales teams, standardize sales practices across locations, and build scalable sales channels to support business expansion.
Key Responsibilities:
1. National Sales Strategy & Channel Development
- Develop and implement a national sales strategy across all locations in India aligned with overall business objectives and expansion plans.
- Standardize sales processes, pricing frameworks, and sales playbooks across stores to ensure consistency and scalability.
- Identify new revenue streams and growth opportunities across cities and markets.
- Drive pre-opening and launch sales strategies for new store rollouts to ensure strong revenue ramp-up.
- Establish and nurture regional and national partnerships for long-term growth.
- Build structured sales channels for Corporate accounts, School and college partnerships, Residential communities, Institutional tie-ups
- Strengthen relationships with event agencies, travel operators, and community networks.
- Drive repeat business through loyalty programs and structured key account management.
2. Sales & Revenue Growth:
- Drive revenue growth through corporate sales, group bookings, events, birthdays, and parties supported by annual and monthly sales plans.
- Expand business opportunities via B2B tie-ups, outreach programs, and loyalty initiatives.
- Build and sustain long-term partnerships with corporate clients and institutions.
- Track and improve sales performance through forecasts, pipelines, and conversion ratios.
3. Leadership & Team Management:
- Lead, mentor, and manage the sales team across locations.
- Set sales targets, KPIs, and performance metrics.
- Conduct regular performance reviews, coaching sessions, and evaluations.
- Coordinate closely with Operations, Finance, and HR for seamless execution.
4. Coordination with Operations & Marketing
- Ensure seamless event execution and guest satisfaction through cross-functional coordination.
- Collaborate with the Marketing team on campaigns, promotions, and brand visibility.
- Ensure alignment between sales commitments and operational delivery.
5. Events & Partnerships
- Oversee planning and execution of corporate events, brand activations, tournaments, and promotions.
- Build and maintain relationships with corporate clients, malls, partners, and vendors.
- Negotiate commercial terms and close high-value deals.
6. Reporting & Strategy
- Prepare MIS reports, dashboards, and presentations on sales performance and forecasts.
- Analyze market trends, competitor activities, and customer insights.
- Ensure adherence to company policies, pricing guidelines, and brand standards.
- Support expansion strategies for new store launches and city rollouts.
Key Skills & Competencies
- Strong leadership and people-management skills
- Excellent negotiation and client-handling abilities
- Strategic thinking with strong execution focus
- Data-driven approach to sales planning and reporting
- Strong communication and presentation skills
Experience & Qualification
- Graduate or Postgraduate in Business, Marketing, or a related field.
- 812 years of experience in Sales, preferably in: F&B, Entertainment, Hospitality, QSR, Retail & Leisure
- Proven experience in handling and scaling sales teams.
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